Comerica Bank's Small Business of the Game Program Takes Center Stage at Detroit Lions Home Games

Strategic Insights -

As the new season kicks off, Comerica Bank's Small Business of the Game program is poised to deliver unique opportunities and resources to help small businesses grow. Now in its seventh season, the program partners with the Detroit Lions to promote one new business each week of a Lions regular season game at Ford Field, offering exposure to the NFL audience through in-stadium, digital, social, and traditional media platforms. This initiative is part of Comerica's broader commitment to supporting small businesses, with over 40 small businesses set to receive resources and branding exposure through various programs in 2025.

Key Takeaways:

  • Comerica Bank's Small Business of the Game program is now in its seventh season, partnering with the Detroit Lions to promote one new business each week of a Lions regular season game at Ford Field.
  • The program offers resources such as in-stadium signage, dedicated social posts, Comerica Bank and Detroit Lions branded assets, run of site (ROS) advertising, game tickets, and pre-game field passes to help small businesses grow.
  • The first Comerica Small Business of the Game in the 2025 season is Detroit Flex Defense, an industry leader in custom hose, tube, and fitting solutions with over seven decades of experience.
  • National Women's Small Business Month will see Evelyn's Midtown Kitchen recognized as the Comerica Small Business of the Game on Monday, Oct. 20 vs the Tampa Bay Buccaneers.
  • Comerica's commitment to small businesses goes beyond the Lions program, with initiatives such as the Comerica SmallBiz Co-Op and a $250,000 contribution to community organizations focused on entrepreneurial development and growth.
  • Comerica's Small Business of the Game program has already featured notable businesses such as Evelyn's Midtown Kitchen, a cooking school offering hands-on cooking classes and team-building experiences.
  • MCHS Family of Services, Evelyn's Midtown Kitchen, and City Recycling Inc. are among the small businesses featured in the Comerica Small Business of the Game program, each with unique stories and contributions to the Detroit community.
  • Acorp Property Management, J.M. & Sons Plumbing and Mechanical, and Saber Building Services are other businesses that have benefited from Comerica's Small Business of the Game program, showcasing their growth and success.
  • Comerica's total of over 40 small businesses set to benefit from the Small Business of the Game and related programs in 2025, highlights the bank's dedication to supporting small business growth in the Detroit community.

Statistics:

  • Comerica's Small Business of the Game program has now run for 7 seasons, partnering with the Detroit Lions to promote small businesses.
  • Over 40 small businesses will receive resources and branding exposure through Comerica's Small Business of the Game, Small Business of the Month, and SHOP313 Pop-Up Shops programs in 2025.
  • Comerica Bank contributed $250,000 to community organizations focused on entrepreneurial development, growth, education, and empowerment during National Small Business Week.
  • Comerica's SmallBiz Co-Op offers media buy, research, planning tools, office discounts, perks, and rewards to help small businesses grow, free to Comerica small business customers.

Sources:

  • Comerica Bank's press release announcing the start of the 2025 Small Business of the Game program
  • Detroit Lions website featuring the Comerica Small Business of the Game program
  • Comerica Bank's website highlighting the SmallBiz Co-Op and other small business support programs
  • Ann Arbor News article highlighting Comerica's $250,000 contribution to community organizations for National Small Business Week
  • Comerica Bank's website featuring profiles of small businesses featured in the Small Business of the Game program