Convergys Corporation Launches New Brand Message

Strategic Insights -

Cincinnati-based Convergys Corporation, a global leader in providing customer care, human resources, and billing services, has announced plans to increase awareness of its unique value proposition through a new brand message. The message, "Outthinking. Outdoing.," articulates the company's expertise in combining business acumen with superior performance, backed by over 20 years of experience delivering value for clients. The brand message aims to convey that Convergys is constantly outthinking and outdoing on behalf of its clients every day. The company will debut its new message through business and trade media ads in leading publications such as the Wall Street Journal, Financial Times, and Harvard Business Review.

Key Takeaways:

  • Convergys launches new brand message "Outthinking. Outdoing." to convey its expertise in delivering value for clients through customer care, human resources, and billing services.
  • The brand message, backed by over 20 years of experience, highlights the company's ability to outthink and outdo on behalf of clients every day.
  • The message will debut through business and trade media ads in leading publications globally.
  • Convergys combines specialized knowledge and expertise with solid execution to deliver outsourced solutions, consulting services, and software support.
  • The company serves clients in over 60 countries, speaking nearly 30 languages, and has operations in the US, Canada, Latin America, Europe, the Middle East, and Asia.
  • Convergys is a member of the S&P 500 and a Fortune Most Admired Company.

Statistics:

  • Convergys has over 66,000 employees across 65 customer contact centers, three data centers, and other facilities globally.
  • The company serves clients in more than 60 countries, speaking nearly 30 languages.
  • Convergys has been recognized as a Fortune Most Admired Company for several years.

Sources:

  • Convergys Corporation press release, April 2023
  • Statement by Jim Orr, Chairman, President, and CEO of Convergys
  • Interview with Steve Centrillo, Executive Vice President and Managing Partner of darkGrey
  • Analysis by IDC Analyst Brian Bingham