Conversocial Sponsors SimpliFlying Airline Marketing Innovation Lab

Strategic Insights -

Conversocial, a social customer service technology provider, has sponsored the first SimpliFlying Airline Marketing Innovation Lab, held at The Bellagio on October 20, 2015, in Las Vegas. The Lab brought together over 50 specialist airline executives, including representatives from major airlines like American Airlines, Turkish Airlines, Air New Zealand, Qatar Airways, and Singapore Airlines. The goal was to develop an industry-wide marketing manifesto that looks to 2020 and discusses the impact of social customer service on airline brands.

Key Takeaways:

  • 89% of airlines have rated social customer service as their top business goal to drive, according to SimpliFlying's latest study.
  • Conversocial works with several airlines, including Alaska Airlines and Air New Zealand, to improve productivity and operational efficiency by managing social media customer service inquiries.
  • The Marketing Innovation Lab precedes the SimpliFlying Awards for Excellence in Social Media, which were established in 2010 and are the longest-running awards dedicated to social media practices in the aviation industry.
  • Conversocial's social customer service solutions have been trusted by global brands in hospitality, utilities, airlines, and retail.
  • The event aimed to raise the standard of social media use across the aviation industry and promote the exchange of knowledge and best practices among airlines, airports, and travel providers.
  • The 500 million tweets sent daily and 75 million daily Instagram users present opportunities for airlines to engage with consumers on social media channels.

Statistics:

  • 89% of airlines have rated social customer service as their top business goal to drive (SimpliFlying study).
  • 50+ specialist airline executives participated in the Marketing Innovation Lab.
  • 500 million tweets are sent daily, providing opportunities for airlines to engage with consumers on social media.
  • 75 million daily Instagram users present a platform for airlines to participate in consumer-created conversations.
  • SimpliFlying Awards for Excellence in Social Media have been established since 2010.

Sources:

  • VerticalNews, November 7, 2015
  • SimpliFlying, 2015
  • Conversocial, 2015