COVID-19 Pandemic Disrupts Business Landscape, Increasing Demand for Telecommunications

Strategic Insights -

The COVID-19 pandemic has significantly disrupted the business landscape, particularly in the telecommunications sector, due to the implementation of PSBB policies, resulting in substantial changes in consumer behavior. According to a recent study from Universitas Katolik Parahyangan, the pandemic led to a surge in demand for telecommunications products and services as individuals and businesses adapted to remote work and online interactions. This change has positively impacted the financial performance of telecommunications companies, but they face challenges in operations and principles.

Key Takeaways:

  • The COVID-19 pandemic has significantly disrupted the business landscape, particularly in the telecommunications sector, due to the implementation of PSBB policies.
  • The pandemic led to a surge in demand for telecommunications products and services as individuals and businesses adapted to remote work and online interactions.
  • Telecommunications companies have experienced positive impacts on their financial performance, but face challenges in operations and principles.
  • Profitability assesses a company's ability to generate revenue from operations using gross profit margin, net profit margin, return on assets, and return on equity.
  • The study used various analytical techniques, including horizontal analysis, vertical analysis, variance analysis, and trend analysis.
  • The financial statements of four major telecommunications companies were examined, with significant differences or similarities observed in profitability ratios before, during, and after the pandemic.

Statistics:

  • 2019-2023: The financial statements of four major telecommunications companies were examined over this period.
  • 19(2):1-17: The page numbers of the research article published in Profit: Jurnal Administrasi Bisnis.
  • 2025: The year in which the study was conducted.
  • 4: The number of major telecommunications companies examined in the study.
  • 19(2): The issue number of the journal where the research article was published.

Sources:

  • NewsRx. Universitas Katolik Parahyangan Researchers Release New Study Findings on Epidemiology (Profitability Ratios Analysis in Telecommunication Industry Before, During, and After Covid Pandemic). Medical Letter on the CDC & FDA. July 20, 2025; p 418.
  • Gianisa Mentari Putri, Universitas Katolik Parahyangan.
  • Universitas Katolik Parahyangan.
  • Prof: Jurnal Administrasi Bisnis. (http://ejournalfia.ub.ac.id/index.php/profit)
  • University of Brawijaya.