CRO Corporate Membership Blazes at Record Pace: Nearly 100 in First 70 Days

Strategic Insights -

The CRO, a membership media platform, is experiencing a surge in corporate membership, with nearly 100 companies joining in its first 70 days. The platform, which includes CRO Magazine and CRO Conferences, offers a cost-competitive membership option, attracting big brands such as Pepsi, Intel, and Mattel. The CRO Conference, held on November 1st in New York City, features a lineup of top speakers, including Citigroup Vice Chair Lewis Kaden and Def Jam Records founder Russell Simmons.

Key Takeaways:

  • The CRO has attracted nearly 100 corporate members in its first 70 days, with a membership growth rate described as "record pace" by the organization's CEO, Jay Whitehead.
  • The CRO's corporate membership includes high-profile companies such as Pepsi, Intel, Mattel, Avon, Washington Mutual, Stanford University, and Columbia University.
  • The cost-competitive membership price of $1,895 for corporate practitioners, $290 for non-profits, and $4,945 for service providers has been cited as a key driver of the organization's rapid adoption.
  • Members receive benefits such as two passes to CRO conferences through 2007, individual membership in the Open Compliance and Ethics Group (OCEG), and subscriptions to CRO Magazine and online programs.
  • The CRO Conference, held on November 1st in New York City, features a lineup of top speakers, including Citigroup Vice Chair Lewis Kaden and Def Jam Records founder Russell Simmons.
  • The CRO was founded by media industry veterans Jay Whitehead and Michael Connor, and has attracted corporate members at a "record pace" since its inception on August 1st, 2006.

Statistics:

  • Nearly 100 corporate members have joined the CRO in its first 70 days. (Source: The CRO)
  • The cost-competitive membership prices are $1,895 for corporate practitioners, $290 for non-profits, and $4,945 for service providers. (Source: The CRO)
  • Members receive two passes to CRO conferences through 2007. (Source: The CRO)
  • The CRO has attracted high-profile corporate members, including Pepsi, Intel, and Mattel. (Source: The CRO)
  • The CRO Conference, held on November 1st in New York City, drew an expected audience of 200-250 CRO members and media. (Source: The CRO)

Sources:

  • The CRO: http://www.TheCRO.com
  • CRO Magazine: http://www.CROmagazine.com
  • The CRO Conference: http://www.faoworld.com/agenda.htm