DataMark Holding Inc. and ElectricVillage Sign Agreement to Build Custom Internet Bookstores

Strategic Insights -

DataMark Holding Inc. and ElectricVillage have partnered to build and maintain custom Internet bookstores for ElectricVillage's national network of 325 radio station Web sites. The agreement marks a significant collaboration between the two companies, enabling radio stations to offer their listeners a personalized online bookstore experience. Books Now Inc., a subsidiary of DataMark Holding Inc., will provide the technology and expertise to build these customized bookstores, which will be tailored to each radio station's format.

Key Takeaways:

  • The agreement between DataMark Holding Inc. and ElectricVillage will result in the creation of 325 custom Internet bookstores for ElectricVillage's national network of radio station Web sites.
  • Each bookstore will be built to reflect the unique format and branding of its associated radio station.
  • The partnership leverages the strengths of both companies, with DataMark Holding Inc. providing the book buying public with access to over 500,000 titles and a powerful search engine, and ElectricVillage offering its affiliates a customizable online storefront solution.
  • The agreement marks a significant milestone in the evolution of electronic commerce, as books become an early success story in this emerging market.
  • DataMark Holding Inc.'s subsidiary, Books Now Inc., has already established strategic alliances with hundreds of national magazines, including National Review, Southern Living, Cosmopolitan, and Field & Stream.

Statistics:

  • DataMark Holding Inc.'s Books Now Inc. subsidiary provides access to over 500,000 titles.
  • ElectricVillage's national network of radio station Web sites consists of 325 stations.
  • The agreement between DataMark Holding Inc. and ElectricVillage will result in the creation of 325 custom Internet bookstores.
  • Books Now Inc. offers its Virtual Bookstore service, available 24 hours a day, every day of the year, via telephone access or through the World Wide Web.

Sources:

  • "Radio-VillageNet Bookstores Will Be Customized to Reflect Individual Stations' Look and Feel" (April 7, 1998)
  • Business Wire
  • DataMark Holding Inc. website (www.demark.com)
  • ElectricVillage website (www.ElectricVillage.com)