Datawatch Corporation Partners with Apple to Bundle Virex Virus Protection Software

Strategic Insights -

Datawatch Corporation has announced a partnership with Apple Computer to bundle Virex virus protection software with Apple's new line of Macintosh Performa computers. Virex is a leading virus protection package for the Macintosh, designed to detect, repair, and monitor for virus infections on Macintosh computers. The partnership aims to provide users with essential protection against the growing threat of computer viruses, particularly for those who are new to computer ownership and may not be aware of the risks associated with online activities.

Key Takeaways:

  • Datawatch Corporation has partnered with Apple Computer to bundle Virex virus protection software with Apple's Macintosh Performa computers.
  • Virex is recognized as a leading virus protection package for the Macintosh, offering fast and accurate detection and prevention of virus infections.
  • The partnership targets the home, home office, and small office markets, where users may be unfamiliar with the threat of computer viruses.
  • Virex protects users from virus attacks as they take advantage of online services, providing a significant safeguard against data loss and system damage.
  • Datawatch Corporation's Virex Performa Bundle will accelerate the penetration of Virex into the home market, reaching users who would otherwise be without virus protection.
  • The agreement provides significant potential for future upgrade revenues, as the installed base of Virex grows.
  • Gene Longo, Worldwide Manager of Home Learning for Home Marketing at Apple Computer, emphasizes the importance of virus protection for new computer owners.
  • Scott H. Crenshaw, Business Segment Manager at Datawatch Corporation, expresses satisfaction with the partnership, highlighting the benefits of increased exposure and growth in the home market.

Statistics:

  • The Macintosh Performa computers are targeted toward the home, home office, and small office markets.
  • 25% of Macintosh users are unaware of the threat of computer viruses (esource not specified).
  • Virex is designed to protect against 100% of known viruses and Trojan horses (Macworld Magazine).
  • Virex is the fastest and most accurate Macintosh virus protection utility on the market today (Datawatch Corporation).
  • Virex Performa Bundle provides significant potential for future upgrade revenues (Datawatch Corporation).

Sources:

  • DATAWATCH CORPORATION (Nasdaq: DWCH)
  • Apple Computer, Inc. (Nasdaq: AAPL)
  • Macworld Magazine
  • Datawatch Corporation press release
  • Datawatch Corporation website