Dazzle Multimedia Forms Strategic Partnership with FAST Multimedia AG for European Market Expansion

Strategic Insights -

Dazzle Multimedia, the number one brand in MPEG digital video products for businesses and consumers, has formed a strategic partnership with FAST Multimedia AG, a leading developer of digital video production hardware and software, to introduce the award-winning Dazzle Digital Video Creator to the European market. This partnership marks a significant expansion of Dazzle's presence in Europe, where the company will collaborate with FAST Multimedia's partners to develop a customized version of the Dazzle Digital Video Creator for the region.

Key Takeaways:

  • Dazzle Multimedia, the number one brand in MPEG digital video products, has formed a strategic partnership with FAST Multimedia AG for European market expansion.
  • The partnership will enable Dazzle to offer its award-winning Digital Video Creator to the European market through FAST Multimedia's partners in the United Kingdom, France, Italy, Spain, and Benelux.
  • Dazzle's products, including the Digital Video Creator, Digital Video Creator Internet Edition, and Photo Maker, are plug-and-play devices for novice to advanced computer users, focusing on applications such as creating and editing home videos, creating streaming audio and video for Web pages and video e-mail, and developing video-enhanced PowerPoint presentations.
  • Dazzle's partnership with FAST Multimedia AG is a key step in the company's strategy to expand its presence in the European market, which is expected to be a significant growth area for digital video products in the coming years.
  • The partnership will also enable Dazzle to leverage FAST Multimedia's expertise in digital video production hardware and software to improve its products and expand its offerings in the European market.
  • Sajid Sohail, co-founder and chief executive officer of Dazzle Multimedia, stated, "We are extremely excited to form this strategic alliance with FAST Multimedia. Our consumer-friendly products allow users to easily capture, edit, and publish digital video content on their PCs."
  • Steffi Koerner, marketing manager, Personal Video Division, of FAST Multimedia, stated, "Clip Master is the perfect starting product to our new Personal Video Division product line, which we created earlier this year. We have no doubt that the Dazzle Digital Video Creator, which has already proven itself as one of the top digital video products in the United States, will be able to duplicate the same success here as FAST Multimedia's Clip Master."

Statistics:

  • Dazzle Multimedia is the number one brand in MPEG digital video products for businesses and consumers (according to PC Data).
  • Over 100,000 editing systems have been installed worldwide by FAST Multimedia AG (as stated on FAST's Web site).
  • Dazzle's products, including the Digital Video Creator, Digital Video Creator Internet Edition, and Photo Maker, are plug-and-play devices for novice to advanced computer users (as stated in the press release).
  • The partnership between Dazzle Multimedia and FAST Multimedia AG is expected to enable Dazzle to expand its presence in the European market, which is expected to be a significant growth area for digital video products in the coming years.

Sources:

  • Dazzle Multimedia press release, November 1, 1999
  • FAST Multimedia AG Web site
  • SCM Microsystems press release (note: this is not directly cited in the text, but it provides context for the partnership between Dazzle Multimedia and FAST Multimedia AG)