DC Brands International, Inc. Announces New Energy Drink for NASCAR Fans

Strategic Insights -

DC Brands International, Inc., a publicly traded company, has released a new energy drink called Turn Left, specifically targeted towards the NASCAR fan base in the United States. The company's President and CEO, Dick Pearce, stated that the product has a huge revenue potential, with cases expected to reach 30,000-40,000 per month in just three of the targeted groups. The product will be distributed to major wholesale clubs and big box stores, such as Sam's Club, Costco, and Walmart, due to their large customer base and convenience. The company intends for Turn Left to become a direct competitor to market leaders Red Bull, Monster, and Rockstar, with a unique flavor that has won over mouths across the nation.

Key Takeaways:

  • DC Brands International, Inc. has developed a new energy drink called Turn Left, specifically targeted towards the NASCAR fan base in the United States.
  • The company expects cases of Turn Left to reach 30,000-40,000 per month in just three of the targeted groups, indicating a huge revenue potential.
  • Turn Left will be distributed to major wholesale clubs and big box stores, such as Sam's Club, Costco, and Walmart, due to their large customer base and convenience.
  • The company intends for Turn Left to become a direct competitor to market leaders Red Bull, Monster, and Rockstar, with a unique flavor that has won over mouths across the nation.
  • The company has secured intellectual property rights for Turn Left and has completed the product development stage.
  • The product will be available in stores by this fall, with samples being shipped to buyers for evaluation beginning in the same period.
  • The company has a growing network of distributors nationwide for its existing product, Dickens Energy Cider.
  • DC Brands International, Inc. has also been in talks with a major national brand to expand its distribution network severely.

Statistics:

  • Revenue potential for cases of Turn Left per month: 30,000-40,000.
  • Distribution channels: Major wholesale clubs and big box stores, such as Sam's Club, Costco, and Walmart.
  • Competitors: Red Bull, Monster, and Rockstar.
  • Unique ingredient: Adds a unique flavor that has won over mouths across the nation.
  • Product development stage: Complete.
  • Intellectual property rights: Secured.
  • Distribution network for Dickens Energy Cider: Growing number of distributors nationwide.
  • Talks with a major national brand: In progress, seeking to expand distribution network severely.

Sources:

  • Stock Market Alerts LLC via COMTEX, September 12, 2006
  • WALL STREET TRADING ALERTS, September 11, 2006
  • Quality Stocks, September 8, 2006
  • Comtex SmarTrend Alert, September 8, 2006 (indicating a downtrend for BUD and HANS)
  • DC Brands International, Inc. press release, August 2006 (confirming talks with a major national brand)
  • Company website, September 2006 (providing information on existing product, Dickens Energy Cider)