Delhi Transport Corporation to Allow Advertising on Electric Buses

Strategic Insights -

Delhi Transport Corporation (DTC) has been considering an innovative way to generate extra revenue by allowing advertising on its electric buses. The proposal was stalled for years over concerns raised by the Traffic police regarding road safety. However, after guidelines were set to prevent indecent or objectionable ads, the DTC is now moving forward with the plan. As a part of this exercise, 840 electric buses will be made available for whole-body wraps to a concessionaire selected through bidding.

Key Takeaways:

  • The DTC has set strict guidelines to prevent indecent or objectionable ads on buses, including a ban on negative advertisement contents like nudity, drugs, alcohol, cigarettes, tobacco, and others.
  • The proposal to allow advertising on electric buses was stalled for years over road safety concerns raised by the Traffic police.
  • The DTC will provide 840 electric buses for whole-body wraps to a concessionaire selected through bidding.
  • The concessionaire will have to ensure that the advertisements are not "indecent, obscene and otherwise offensive" to good taste or against public sentiments or in contravention of the applicable laws.
  • The proposal also includes a consideration to allow advertising on the right side of the buses for an additional fee.
  • The concessionaire will have the first right of refusal to refuse advertisement on new buses and will be passed on to the next bidders.

Statistics:

  • 842 air-conditioned e-buses from nine depots are available for display of advertisement on the exterior.
  • 840 electric buses will be made available for whole-body wraps.
  • The number of buses available for whole-body wraps will increase in the coming days.

Sources:

  • A senior Transport department officer, quoted in the article.
  • The tender document, as quoted in the article.