Delphi and WorldSpace Partner to Bring Satellite Radio to Asia

Strategic Insights -

Delphi Corporation, a leader in automotive systems and components, has announced a partnership with WorldSpace, a global satellite radio broadcaster, to make mobile satellite radio available in Asia for the first time. The joint venture will launch a new product, Delphi-WorldSpace Mobile Satellite Audio receivers, in India in the first half of 2006, with plans to expand into China. This agreement aims to transform the audio entertainment experience in Asia by providing uninterrupted access to over 35 radio stations, including news, sports, music, and educational programming.

Key Takeaways:

  • Delphi and WorldSpace have partnered to bring mobile satellite radio to Asia, marking the first time this technology will be available in the region.
  • The companies will launch Delphi-WorldSpace Mobile Satellite Audio receivers in India in the first half of 2006, with plans to expand into China.
  • The product will provide users with uninterrupted access to over 35 radio stations, including news, sports, music, and educational programming.
  • The partnership aims to improve the mobile listening experience in India, offering better sound quality and a greater variety of programming than conventional AM/FM equipment.
  • The agreement supports Delphi's global strategy to bring consumer electronics products into every region of the world.

Statistics:

  • 35: The number of radio stations available through the WorldSpace satellite radio network.
  • 2006: The year when Delphi-WorldSpace Mobile Satellite Audio receivers are expected to be available in the Indian market.
  • 20: The number of countries where WorldSpace operates its satellite radio service.
  • 50%: The estimated growth of the global satellite radio market by 2007.

Sources:

  • Delphi Corporation
  • WorldSpace, Inc.
  • PR Newswire Asia (August 1)