Dendrite International Launches j-ForceWIRELESS, a Wireless Operating Environment for Pharmaceutical Sales Forces in Emerging Markets

Strategic Insights -

Dendrite International, a leading provider of pharmaceutical industry solutions, has launched j-ForceWIRELESS, a wireless operating environment designed to provide pharmaceutical sales forces in developing countries with a turnkey sales force effectiveness solution. The solution will be introduced in China, one of the fastest growing pharmaceutical markets in the world, in July 2006. The introduction of j-ForceWIRELESS is expected to revolutionize the way pharmaceutical companies operate in emerging markets by providing a secure, proprietary server that can be downloaded onto any web-enabled handset.

Key Takeaways:

  • j-ForceWIRELESS is the first wireless operating environment designed to provide pharmaceutical sales forces in developing countries with a turnkey sales force effectiveness solution.
  • The solution will be introduced in China in July 2006, targeting one of the fastest growing pharmaceutical markets in the world.
  • j-ForceWIRELESS uses a secure, proprietary server and is simply downloaded by the sales representative onto any web-enabled handset.
  • The application is used in an off-line mode, allowing sales representatives to record daily activities, exchange data with the head office, and issue alerts without continuous wireless coverage or concern about data charges.
  • Dendrite has already deployed PDA and Smartphone-based solutions in emerging markets, but j-ForceWIRELESS takes their mobile-computing initiatives to the next level.
  • John Bailye, Dendrite Chairman and CEO, stated that while the US market continues to see the personal computer as the central tool for business applications, developing nations are far more inclined to rely on mobile devices.
  • Jean-Paul Modde, President Dendrite Asia Pacific, emphasized that j-ForceWIRELESS compliments their current solution suite and provides the ultimate flexibility in achieving sales force effectiveness.

Statistics:

  • Over 50 companies in the global pharmaceutical industry use Dendrite International's solutions.
  • Dendrite International has been in operation since 1986.
  • Dendrite International is headquartered in Bedminster, NJ, USA.

Sources:

  • Dendrite International, Inc., Press Release, June 7, 2006.
  • Dendrite International, Inc., Website, www.dendrite.com.