Developers Diversified Realty Partners with MasterCard in Puerto Rico

Strategic Insights -

Developers Diversified Realty (DDR) and MasterCard International have entered into a multi-year sponsorship and marketing agreement, making MasterCard the preferred card at Developers Diversified's 15 shopping centers in Puerto Rico. The partnership will provide MasterCard with exclusive representation at the shopping centers, brand identification, and promotional opportunities centered around the MasterCard Priceless(R) moments campaign. This agreement is expected to enhance the value of Developers Diversified's portfolio in Puerto Rico, attract new customers, and increase ancillary revenue.

Key Takeaways:

  • The partnership between Developers Diversified Realty and MasterCard International will provide MasterCard with exclusive representation at Developers Diversified's 15 shopping centers in Puerto Rico.
  • MasterCard will have brand identification at each property, as well as promotional opportunities centered around the MasterCard Priceless(R) moments campaign.
  • The partnership will enable MasterCard to conduct seasonal promotions, including enter-to-win grand prize giveaways, at the shopping centers.
  • The first promotion, a "wish list" giveaway, will take place at Plaza del Sol, Plaza del Norte, and Plaza Rio Hondo between November 18, 2005, and January 6, 2006, offering up to $5,000 in prizes.
  • Developers Diversified Realty is the nation's leading owner, developer, and manager of market-dominant community centers, with over 500 operating and development properties totaling approximately 113 million square feet of real estate in 44 states, including nearly six million square feet in Puerto Rico.
  • This partnership is expected to pave the way for additional marketing partnerships involving Developers Diversified's retail and marketing opportunities in Puerto Rico.

Statistics:

  • Developers Diversified Realty owns and manages over 500 operating and development properties totaling approximately 113 million square feet of real estate in 44 states.
  • Thirteen shopping centers in Puerto Rico, including Plaza del Sol, Plaza del Norte, and Plaza Rio Hondo, will participate in the "wish list" giveaway promotion.
  • The promotion will take place between November 18, 2005, and January 6, 2006, offering up to $5,000 in prizes to two lucky winners from each shopping center.
  • MasterCard manages a family of well-known, widely accepted payment card brands, including MasterCard(R), Maestro(R), and Cirrus(R), serving financial institutions, consumers, and businesses in over 210 countries and territories.

Sources:

  • [1] Developers Diversified Realty. "Developers Diversified Realty and MasterCard Announce Partnership". Press Release, Cleveland, OH, October 31, 2005.
  • [2] MasterCard International. "MasterCard and Developers Diversified Realty Partner to Offer Exclusive Benefits to Cardholders in Puerto Rico". Press Release, Purchase, NY, October 31, 2005.
  • [3] Developers Diversified Realty. "About Developers Diversified Realty". http://www.ddr.com.
  • [4] MasterCard International. "About MasterCard International". http://www.mastercardinternational.com.