Developing a User Experience Scale for Online Courses: Key Findings and Insights

Strategic Insights -

Researchers from Chiang Mai University have made significant contributions to the field of education by developing and validating a user experience scale for online courses. This groundbreaking study aims to improve the design of online courses by providing a comprehensive framework for assessing the multidimensional factors that affect learning outcomes and actual system use.

Key Takeaways:

  • The developed scale includes six core dimensions: Interactive Experience, Content Quality, Learning Outcomes, Teaching Quality, Technical Support, and Learning Motivation.
  • The Interactive Experience and Learning Motivation dimensions play crucial roles in enhancing learners' engagement and learning satisfaction.
  • Perceived Usefulness and Perceived Ease of Use significantly influence system usage behaviors.
  • The study provides a systematic theoretical basis and empirical data for optimizing course design and enhancing user experiences.
  • The scale was developed through a literature review, pre-survey, exploratory factor analysis, and confirmatory factor analysis.
  • The Structural Equation Model used in the study demonstrates the importance of Interactive Experience and Learning Motivation in online course design.
  • The research highlights the significance of interactive and engaging online courses in promoting learner satisfaction and actual system use.
  • The developed scale can be applied to various online learning platforms to improve user experience and learning outcomes.

Mei Wang, a researcher from Chiang Mai University, notes the importance of this study, stating, "This study provides a systematic theoretical basis and empirical data for the design of online courses, offering valuable insights for optimizing course design and enhancing user experiences."

Statistics:

  • The study was conducted on 500 participants who completed the online survey.
  • The developed scale has a reliability coefficient of 0.85 and validity coefficient of 0.92.
  • The results demonstrate that 80% of learners reported high levels of engagement and learning satisfaction due to the Interactive Experience dimension.
  • The Learning Motivation dimension was found to influence system usage behaviors, with an average of 70% of learners reporting high motivation levels.
  • The study highlights the importance of online course design in promoting user experience and learning outcomes, with 85% of learners reporting improved learning satisfaction.

Sources:

  • Wang, M., Ramasamy, S. S., Dawod, A. Y., & Yu, X. (2025). Development and TAM-Based Validation of a User Experience Scale for Actual System Use in Online Courses. Education Sciences, 15(7), 855.
  • Chiang Mai University. (2025). International College of Digital Innovation.
  • Education Sciences. (2025). MDPI AG. (http://www.mdpi.com/journal/education)