Digital City and Netscape Partner to Expand Local Content Reach

Strategic Insights -

AOL's Digital City, a leading Internet online content network, has joined forces with Netscape Communications Corporation to offer local content and community guides on the Netscape Netcenter portal site. This strategic partnership significantly expands Digital City's distribution, making its local content from 50 US markets accessible to Netscape Netcenter's millions of users. The collaboration furthers Netscape's commitment to providing best-of-breed programming for its users, with the added benefit of engaging local perspectives and community building features.

Key Takeaways:

  • Digital City's local content is now available to Netscape Netcenter's 8 million members, expanding its distribution significantly.
  • The partnership adds exciting local content to Netscape Netcenter, including local perspectives, headlines, weather, sports, entertainment listings, and community resources.
  • The Netcenter Local Channel is co-branded by Netscape and AOL's Digital City, featuring a consistent look and feel with other channels on Netcenter.
  • Digital City's local content from 50 US markets is already available on AOL, AOL.COM, and CompuServe, making it one of the largest and most popular local content networks on the Internet.
  • The partnership is driving local, regional, and national advertisers, with AOL's Digital City generating tens of millions of dollars in advertising and e-commerce revenue annually.
  • Digital City has a full-time localized sales force dedicated to generating revenue at the local level, with the power of America Online's interactive sales team.
  • Some notable partners and advertisers include Barnes & Noble, Hotel Reservations Network, Cigna, Geico, Lexus, Metropolis Bicycles, and others.

Statistics:

  • Digital City reaches more than 3 million people every month, according to Media Metrix.
  • AOL's Digital City has almost 5,000 interactive marketing partners.
  • The company generates tens of millions of dollars in annual advertising and e-commerce revenue.
  • Netscape Netcenter has 17 content channels and a set of leading-edge services, including Netscape-branded Search, Netscape Contact, SmartUpdate, Software Download, and WebMail.
  • Netscape Communications Corporation has a significant presence on the Internet, with a portal site that offers users a home base on the Internet.

Sources:

  • Business Wire, Nov. 4, 1998
  • America Online, Inc.
  • AOL's Digital City, Inc.
  • Netscape Communications Corporation
  • http://home.netscape.com
  • email: info@netscape.com