Digital Equipment Corporation Partners with Circuit City to Expand Retail PC Market

Strategic Insights -

Digital Equipment Corporation, a leading provider of open client/server solutions, has announced a partnership with Circuit City, the nation's largest retailer of brand-name consumer electronics. This strategic move marks Digital's expansion into the consumer market, enabling Circuit City to carry Digital's Starion line of retail PCs. The new partnership aims to leverage Circuit City's strong customer base and advertising presence to increase Digital's market reach.

Key Takeaways:

  • Digital Equipment Corporation has partnered with Circuit City to expand its retail PC market presence.
  • Circuit City will carry Digital's Starion line of retail PCs, marking the fourth national retail chain to do so.
  • The partnership aims to increase Digital's market reach through Circuit City's strong customer base and advertising campaign.
  • The new systems will optimize Microsoft's Windows 95 operating system and feature home theater-quality JBL speakers.
  • Digital's Intel and Alpha platforms, storage, networking, software, and services will be part of the expanded product distribution.
  • Circuit City has over 300 convenient locations nationwide and a strong presence in the US consumer electronics market.

Statistics:

  • Digital Equipment Corporation has announced its expanded push into the consumer market with a new line of Pentium PCs.
  • The Starion line of retail PCs will be carried by Circuit City, the nation's largest retailer of brand-name consumer electronics.
  • Circuit City has over 300 locations nationwide, providing a strong presence in the US consumer market.
  • Digital's Intel and Alpha platforms, storage, networking, software, and services will be part of the expanded product distribution.
  • Microsoft's Windows 95 operating system will be optimized by the new systems featuring home theater-quality JBL speakers.

Sources:

  • Digital Equipment Corporation (PRNewswire, Sept. 5, 1995)
  • Circuit City (PRNewswire, Sept. 5, 1995)
  • Allen, W. (PC Week, 1995)
  • Madeley, S. (Information Week, 1995)