Digital Transformation of County Agriculture: Jingning County Empowers Fruit Farmers

Strategic Insights -

In a bid to enhance the brand influence of "Jingning Fruit Farmers" and promote the digital transformation of county agriculture, the third "Internet Helps Jingning Fruit Farmers*Internet New Farmers Training Class" was launched in Jingning County, Gansu Province, China. The five-day training program focuses on practical agricultural technology, e-commerce trends, and live broadcast skills, aiming to equip participants with the expertise, business acumen, and technical capabilities to become "new digital farmers." This initiative is part of Jingning County's "Digital Empowerment Plan," which has successfully trained over 200 new internet farmers, driving an average annual income increase of over 20,000 yuan among the county's 100,000 Jingning fruit farmers.

Key Takeaways:

  • The training program is a five-day course covering practical agricultural technology, e-commerce trends, and live broadcast skills to equip fruit farmers with digital expertise.
  • The initiative aims to transform traditional fruit farmers into "new digital farmers" and expand the influence of the "Jingning Fruit Farmer" labor service brand.
  • The "Digital Empowerment Plan" has successfully trained over 200 new internet farmers, driving an average annual income increase of over 20,000 yuan among 100,000 Jingning fruit farmers.
  • The program utilizes remote instruction and live broadcast equipment to achieve multi-terminal collaboration and real-time interaction.
  • The Jingning County high-standard fruit farmer service station and the Netcom New Farmer Live Broadcast Studio serve as key infrastructure for the training program.
  • The initiative is driven by the goal of injecting new momentum into rural revitalization and promoting Jingning agricultural products to a broader market.

Statistics:

  • 5 days: duration of the training program
  • 100,000: number of Jingning fruit farmers
  • 20,000: average annual income increase among Jackson fruit farmers
  • Over 200: number of new internet farmers successfully trained under the "Digital Empowerment Plan"

Sources:

  • http://www.gsjn.gov.cn/xwzx/bmdt/art/2025/art_7c9dd023038b41a38386e327ce8ac7c8.html