DIRECTV Partners with Amazon.com to Offer Holiday Shopping Convenience

Strategic Insights -

In a move to enhance its online presence and reach a record number of online holiday shoppers, DIRECTV Inc. has selected Amazon.com as an authorized online retailer for DIRECTV System receiving equipment. This partnership allows Amazon.com's 25 million online customers to browse and order DIRECTV System units, including Thomson Consumer Electronics' RCA-brand and the new Philips-DIRECTV Receiver with TiVo service, with the option of free installation. According to William A. Casamo, president of DIRECTV Merchandising Inc., this alliance is a "timely and special one" that positions the brand in front of millions of Amazon.com's Internet-savvy customers.

Key Takeaways:

  • DIRECTV has partnered with Amazon.com to offer authorized sales of DIRECTV System receiving equipment online.
  • Amazon.com customers can browse and order DIRECTV System units, including RCA-brand and Philips-DIRECTV Receiver with TiVo service.
  • The partnership aims to enhance DIRECTV's online presence and reach a record number of online holiday shoppers.
  • DIRECTV will provide free standard professional installation for new qualifying residential customers who order a DIRECTV System and activate a subscription to a DIRECTV TOTAL CHOICE programming package.
  • Amazon.com shoppers have access to product information, technical data, programming guides, FAQs, expert recommendations, customer reviews, and a buying guide to help with purchase decisions.
  • The partnership positions DIRECTV in front of millions of Amazon.com's internet-savvy customers.

Statistics:

  • 25 million: The number of Amazon.com customers who can browse and order DIRECTV System units.
  • 9 million: The number of DIRECTV customers across the nation.
  • 1: The free standard professional installation offer for new qualifying residential customers who order a DIRECTV System and activate a subscription to a DIRECTV TOTAL CHOICE programming package.

Sources:

  • Business Wire (December 12, 2000)
  • DIRECTV
  • Amazon.com
  • Thomson Consumer Electronics
  • Philips
  • TiVo