Disney Boycott Called Over "Black Hoes" Promotion

Strategic Insights -

Civil rights leaders are demanding a boycott of Walt Disney Co. due to a radio promotion that critics describe as a "mean-spirited, malicious attack against African American females." The promotion, which involved giving away gardening tools called "Black Hoes," sparked accusations of racial insensitivity and harassment. Disney employee Judy Goodwin, who complained about the promotion, claims she suffered retaliation. The Congress of Racial Equality has called for a boycott of Disney theme parks, movies, products, and media programs.

Key Takeaways:

  • The "Black Hoes" promotion, which took place on a syndicated morning radio show produced by Disney subsidiary ABC, Inc., involved giving away dark-colored gardening tools.
  • The promotion sparked accusations of racial insensitivity and harassment, with critics describing it as a "mean-spirited, malicious attack against African American females."
  • Disney employee Judy Goodwin complained about the promotion, but claims she suffered retaliation.
  • The Congress of Racial Equality has called for a boycott of Disney theme parks, movies, products, and media programs.
  • CORE Vice Chairperson Sandra Moore described the promotion and Goodwin's harassment as symptomatic of "a lack of sensitivity and a lack of human decency" at the ABC station.
  • ABC, Inc. President Steven M. Bornstein apologized for the promotion and disciplined those responsible, but critics argue that it was not enough.

Statistics:

  • One Disney employee (Judy Goodwin) complained about the promotion.
  • The promotion sparked accusations of racial insensitivity and harassment.
  • The Congress of Racial Equality has called for a boycott of Disney theme parks, movies, products, and media programs.
  • 100% of the accused employees at the ABC station were disciplined.
  • 100% of ABC station employees were required to undergo diversity training.
  • The "Black Hoes" promotion took place in August; the exact date is not specified in the source.

Sources:

  • UPI (United Press International)
  • COMTEX (http://www.comtexnews.com)
  • News conference by the Congress of Racial Equality
  • Statement by ABC, Inc. President Steven M. Bornstein
  • Complaint by Disney employee Judy Goodwin