Disney.com Launches Millennium Supersite

Strategic Insights -

As the turn of the millennium approaches, Disney.com is rolling out the red carpet with its newly launched millennium supersite, situated at www.disney.go.com/millennium. This comprehensive online destination will serve as a hub for the company's various millennium initiatives, including Millennium Dreamers, Living Legacy, and Walt Disney World 2000. The site promises to be a treasure trove of information, continuously updated throughout the next 15 months to keep visitors informed about the latest Disney celebrations. According to Ken Goldstein, senior vice president and general manager of Disney Online, the supersite aims to provide a single location for guests to discover the magic of Disney in the new millennium.

Key Takeaways:

  • The Disney.com millennium supersite will run for 15 months, from its launch to the end of 2000, and will be continuously updated with highlights of Disney's millennium celebrations.
  • The site currently focuses on three initiatives: Millennium Dreamers, Living Legacy, and Walt Disney World 2000.
  • The supersite serves as a one-stop-shop for guests to learn about various Disney millennium efforts, including on- and off-line celebrations.
  • Ken Goldstein, senior vice president and general manager of Disney Online, recognized the importance of providing guests with a single location for all Disney millennium information, helping them start their celebrations early.
  • Disney Online is a unit of Buena Vista Internet Group, with headquarters in North Hollywood and satellite offices in New York, San Francisco, and Detroit.
  • Disney Online was established in 1995 as the No. 1 site for kids and family entertainment online, and has since expanded to create award-winning services, including Disney.com, part of the GO Network (www.go.com).
  • The Walt Disney Co. has announced an agreement with Infoseek Corp. to combine its Buena Vista Internet Group with Infoseek, creating a single Internet business called go.com.

Statistics:

  • Disney.com is the No. 1 entertainment Web site for kids and families.
  • The millennium supersite will be operational for 15 months, from its launch in 1999 to the end of 2000.
  • Disney Online was established in 1995.
  • The company has satellite offices in New York, San Francisco, and Detroit.

Sources:

  • ENTERTAINMENT WIRE, Oct. 11, 1999
  • Disney's release on the launch of its millennium supersite.