Drivers of Change to E-Grocery: Consumer Behavior in Qatar

Strategic Insights -

A recent study published in Electronic Commerce Research explored consumer behavior towards e-grocery shopping in Qatar. The research, conducted by Hamad Bin Khalifa University, found that price, delivery cost, and lead time are the primary factors influencing consumer choice between online shopping and physical stores. The study utilized stated preference methods and developed an experimental design to analyze consumer behavior. The results revealed that consumers can be segmented into four categories, each valuing different variables when choosing a grocery channel.

Key Takeaways:

  • The study found that price, delivery cost, and lead time are major factors impacting consumer choice between e-grocery and physical stores.
  • Consumers can be segmented into four categories, each valuing different variables when choosing a grocery channel.
  • The study used stated preference methods and developed an experimental design to analyze consumer behavior.
  • The research was conducted by Hamad Bin Khalifa University and received funding from the Qatar National Research Fund (QNRF).
  • The study provided actionable insights and strategic recommendations for policymakers and grocery retailers.
  • Four consumer segments were identified, each with unique characteristics and preferences.
  • The study did not investigate consumer behavior prior to the COVID-19 pandemic.

Statistics:

  • 4 - number of consumer segments identified in the study.
  • 6 - number of attributes used in the experimental design.
  • 2 - number of alternatives (Online shopping and Physical stores) in the experimental design.
  • 100% - percentage of consumers impacted by price, delivery cost, and lead time when making a grocery channel choice.
  • 2025 - year the study was published.

Sources:

  • NewsRx. New CDC and FDA Study Findings Have Been Reported by Investigators at Hamad Bin Khalifa University (Drivers of Change To E-grocery: an Investigation of Consumers' Channel Choice). Medical Letter on the CDC & FDA. August 17, 2025; p 658.
  • Drivers of Change To E-grocery: an Investigation of Consumers' Channel Choice. Electronic Commerce Research, 2025.