E-Commerce Leaders Share Insights in Nationwide Seminar Series

Strategic Insights -

The seminar series "E-Commerce Today: Learning from the Leaders" will be led by Don Peppers, president and founder of Marketing 1to1/Peppers & Rogers Group. The series will feature case studies of early leaders in e-commerce, including Cisco Systems, Hewlett-Packard, American Airlines, Cahners Business Information, and RS Components. The seminars will cover topics such as e-commerce issues and strategies, successful site case studies, and best practices.

Key Takeaways:

  • Don Peppers will lead a half-day workshop on e-commerce strategies and best practices.
  • The seminar series will feature case studies of early leaders in e-commerce, including Cisco Systems, Hewlett-Packard, American Airlines, Cahners Business Information, and RS Components.
  • The seminars will be held in four cities: Chicago, Boston, New York City, and San Francisco.
  • The cost to attend will be $149 per attendee 10 days prior to the event, $199 per attendee within 10 days of the event, and $299 per attendee for on-site registration.
  • Don Peppers is a renowned expert in e-commerce and has co-authored several books on the subject, including "The One to One Future" and "Enterprise One to One".
  • BroadVision, Inc. is the leading provider of one-to-one Internet applications for relationship management across the extended enterprise.
  • BroadVision's product line has experienced exceptional growth and has been adopted by over 200 customers, including major companies such as American Airlines, Hewlett-Packard, and IBM.

Statistics:

  • The seminar series will be held in four cities: Chicago, Boston, New York City, and San Francisco.
  • The seminars will be held in December 1998, with dates as follows: December 1 in Chicago, December 3 in Boston, December 4 in New York City, and December 11 in San Francisco.
  • The cost to attend will be as follows: $149 per attendee 10 days prior to the event, $199 per attendee within 10 days of the event, and $299 per attendee for on-site registration.
  • BroadVision, Inc. has over 200 customers, including American Airlines, Hewlett-Packard, and IBM.
  • Don Peppers has co-authored two books on e-commerce: "The One to One Future" and "Enterprise One to One".

Sources:

  • PR Newswire, Nov 10, 1998
  • "The One to One Future: Building Relationships One Customer At A Time" by Don Peppers and Martha Rogers (Currency/Doubleday, 1993)
  • "Enterprise One to One: Tools for Competing in the Interactive Age" by Don Peppers and Martha Rogers (Currency/Doubleday, 1997)
  • BroadVision, Inc. press release, Nov 10, 1998