Earnhardt Auto Group Standardizes CRM Operations on DealerSocket

Strategic Insights -

Earnhardt Auto Group, a large automotive dealer organization based in Arizona and Texas, has standardized its customer relationship management (CRM) operations on the DealerSocket platform, affecting all departments at its nine dealerships. This move is expected to streamline and integrate sales, customer service, communications, and automotive service departments across the organization. With over $1 billion in revenues last year, Earnhardt Auto Group selected DealerSocket as its CRM partner after experiencing limitations with other tools and solutions.

Key Takeaways:

  • Earnhardt Auto Group, with nine dealerships across Arizona and Texas, has adopted DealerSocket as its CRM platform, impacting all departments, including customer service, marketing, floor sales, internet sales, and automotive parts and service.
  • The dealerships, which realized over $1 billion in revenues last year, selected DealerSocket in January 2006 after experiencing limitations with other CRM solutions.
  • DealerSocket was chosen for its ability to offer global management tools, allowing Earnhardt Auto Group to compare and identify growth opportunities among dealerships, not just departments.
  • Today, more than 500 employees work on the deployed system, making it one of the most widely used implementations of DealerSocket.
  • Donald Speen, vice president, IT Operations at Earnhardt Auto, credited DealerSocket with helping the organization bring its game up to a new level and deliver an ideal customer experience.
  • Jonathan Ord, CEO of FireSocket, acknowledged Earnhardt Auto Group as one of the most innovative automotive dealership groups in America, praising their culture change and adaptability.
  • Earnhardt Auto Group sells 11 different automobile brands and 31 RV lines, with dealerships in Tempe, Mesa, Chandler, Gilbert, Avondale, Apache Junction, and El Paso, Texas.
  • FireSocket is a CRM software provider based in San Clemente, California, serving the U.S. automotive dealership market with the DealerSocket platform.

Statistics:

  • 9 dealerships impact by the DealerSocket implementation
  • $1 billion+ in revenues for Earnhardt Auto Group in 2022
  • 500+ employees work on the deployed system
  • 11 automobile brands and 31 RV lines sold by Earnhardt Auto Centers
  • 9 dealerships located across Arizona and Texas

Sources:

  • www.firesocket.com
  • www.earnhardtauto.com
  • Earnhardt Auto Group press release

"Earnhardt Auto Group Standardizes Customer Relationship Management (CRM) Operations on DealerSocket Platform"