EarthLink and Strategy.com Partner to Provide Personalized Financial Information to 3.7 Million Subscribers

Strategic Insights -

EarthLink, the nation's second-largest Internet service provider, is teaming up with Strategy.com to offer its 3.7 million subscribers personalized, proactive alerts about financial topics via various communication devices. The partnership was facilitated by the recent merger of EarthLink and MindSpring Enterprises in February 2000, which added 1.5 million customers to EarthLink's base. With the personal start page on www.earthlink.net, customers can sign up to receive tailored financial information, including stock quotes, analyst recommendations, and market updates. Strategy.com, a wholly-owned subsidiary of MicroStrategy Inc., will deliver the information via mobile phones, pagers, and email, allowing customers to choose their preferred communication method and frequency.

Key Takeaways:

  • EarthLink will provide its 3.7 million subscribers with access to Strategy.com services, offering personalized, proactive alerts about financial topics.
  • The partnership is a result of the merger between EarthLink and MindSpring Enterprises in February 2000, which added 1.5 million customers to EarthLink's base.
  • Customers can sign up to receive detailed financial information, including stock quotes, analyst recommendations, and market updates through the personal start page on www.earthlink.net.
  • The information will be delivered via various communication devices, including mobile phones, pagers, and email.
  • Customers can choose to receive the information based on their personal preferences, such as receiving an email if analyst recommendations change for a stock in their portfolio or a page if a stock drops by 15 percent.
  • Strategy.com has more than 400,000 subscribers and 200 affiliates, including Wall Street Journal Interactive, Ameritrade, and Nasdaq.
  • MicroStrategy, the parent company of Strategy.com, offers intelligent e-business software and related services, delivering solutions via Web, wireless, and voice.

Statistics:

  • EarthLink has 3.7 million subscribers.
  • The merger between EarthLink and MindSpring Enterprises in February 2000 added 1.5 million customers to EarthLink's base.
  • Strategy.com has more than 400,000 subscribers.
  • Strategy.com has 200 affiliates, including Wall Street Journal Interactive, Ameritrade, and Nasdaq.
  • MicroStrategy has a global presence, offering intelligent e-business software and related services.

Sources:

  • [1. Retrieved from "Strategy.com Offers Personal Finance Gateway"]
  • [2. Retrieved from "MicroStrategy Inc. Official Website"]