Eckrich Honors Military Family with Unforgettable College Football Experience

Strategic Insights -

During the opening weekend of the college football season, Eckrich, the makers of naturally hardwood smoked sausage and savory deli meats, partnered with Kroger and Operation Homefront to surprise and honor a deserving military family, the Robertson family. The family was treated to a behind-the-scenes experience at the live airing of ESPN's College GameDay in Sundance Square, Fort Worth, Texas, and attended the nationally-televised season opener between the University of Alabama and the University of Wisconsin at AT&T Stadium in Arlington. The family received free groceries for one year at Kroger and tickets to the Alabama-Wisconsin game, courtesy of Eckrich and Emmy Award-winning college football analyst Kirk Herbstreit.

Key Takeaways:

  • The Robertson family, consisting of Sgt. 1st Class Jeffrey Robertson, his wife Gwen, and their two children, were guests of Eckrich, who surprised them with a behind-the-scenes experience at the live airing of ESPN's College GameDay.
  • The family viewed the show live in advance of the nationally-televised season opener between the University of Alabama and the University of Wisconsin at AT&T Stadium in Arlington.
  • Eckrich, in partnership with Kroger, provided the Robertson family with free groceries for one year, which will last long beyond the college football weekend.
  • Herbstreit, an Eckrich spokesperson since 2008, presented the family with tickets to the Alabama-Wisconsin game, allowing Sgt. Robertson to live out his lifelong dream of attending a University of Alabama game.
  • The event was part of Eckrich's ongoing campaign to honor, thank, and support military families through its partnership with Operation Homefront.
  • Operation Homefront, a national nonprofit, has provided assistance to thousands of military families since its inception in 2002.
  • Kirk Herbstreit has been working with Eckrich to support the company's military family support program since its inception in 2008, and has helped raise over $1 million in cumulative donations since 2012.
  • Eckrich's partnership with Operation Homefront has surpassed $1 million in cumulative donations since 2012.
  • Jeffrey Robertson expressed gratitude for the recognition and support from companies like Eckrich, stating that it is an honor to see them give back to military families.

Statistics:

  • Over $1 million in cumulative donations has been raised by Eckrich through its partnership with Operation Homefront since 2012.
  • Operation Homefront has provided assistance to thousands of military families since its inception in 2002.
  • 92% of Operation Homefront's expenditures go directly to programs that provide support to military families.
  • Eckrich's partnership with Operation Homefront has been ongoing for four years.
  • The Robertson family received free groceries for one year at Kroger, courtesy of Eckrich.
  • Kirk Herbstreit has been an Eckrich spokesperson since 2008 and has helped support the company's military family support program since its inception.

Sources:

  • GlobeNewswire, "Eckrich Surprises Military Family with Unforgettable College Football Experience" (2015)
  • Operation Homefront, "About Us" (no date)
  • Kroger Co., "About Us" (no date)
  • Smithfield Foods, "About Us" (no date)
  • Eckrich, "About Us" (no date)