Emirates Airline Brings FIFA World Cup to Fans Across the Globe

Strategic Insights -

Emirates Airline, a Dubai-based carrier, has installed big plasma screens at various airports worldwide to provide live broadcasts of the 2010 FIFA World Cup matches. This initiative allows football fans to stay updated on the latest matches, with exclusive screenings and live text updates available onboard. Emirates' executive vice-chairman, Maurice Flanagan, stated that the airline aims to utilize its FIFA sponsorship to benefit passengers and sports fans globally.

Key Takeaways:

  • Emirates Airline has installed plasma screens at 18 airports worldwide, including New York, Zurich, London Heathrow, Tokyo, and Dubai, to broadcast live FIFA World Cup matches.
  • Onboard screenings of recent matches and live score updates will be available for passengers to enjoy during the tournament.
  • Emirates' partnership with FIFA began at the 2006 FIFA World Cup, making it the first airline to sponsor the prestigious sporting event.
  • The airline's sponsorship was extended up to and including the 2014 FIFA World Cup.
  • Emirates' initiative aims to benefit both its passengers and sports fans worldwide.
  • The live broadcasts and updates will be available across the airline's global network, providing an immersive experience for fans.

Statistics:

  • 18 airports with installed plasma screens: New York, Zurich, London Heathrow, Tokyo, Sydney, Amsterdam, Paris, Milan, Hamburg, Beijing, Kuala Lumpur, Johannesburg, Cape Town, Durban, and Dubai.
  • 2010 FIFA World Cup matches to be broadcast live onboard Emirates flights.
  • 2006 FIFA World Cup: Emirates became the first airline to sponsor the tournament.
  • 2014 FIFA World Cup: Emirates' sponsorship extended up to and including this event.

Sources:

  • BERNAMA-OANA