Emirates Airlines Sponsors 2011 ICC Cricket World Cup in South Asia

Strategic Insights -

As the 2011 ICC Cricket World Cup kicked off, Emirates Airlines, an ICC Official Partner, is sponsoring the tournament across South Asia. To engage fans, Emirates is giving away rewards, including 30 VIP tickets to Cricket World Cup matches in Colombo through a daily quiz contest. The airline will also run match day promotions, including its 'Flying Catch' and 'Upgrade' programs, where spectators can show off their fielding skills and win Emirates merchandise.

Key Takeaways:

  • Emirates Airlines is sponsoring the 2011 ICC Cricket World Cup as an ICC Official Partner, giving the airline sponsorship rights to all ICC major tournaments.
  • The airline is giving away 30 VIP tickets to Cricket World Cup matches in Colombo through a daily quiz contest for Cricket fans.
  • Emirates will run a host of match day promotions, including its 'Flying Catch' and 'Upgrade' programs, where spectators can show off their fielding skills and win Emirates merchandise.
  • The 'Upgrade' promotion will give two lucky fans the chance to enjoy a premium match experience, selected by Cabin Crew at random just before the match starts.
  • The 2011 ICC Cricket World Cup will be played across eight cities in India, three in Sri Lanka, and two in Bangladesh.
  • Emirates' ICC Official Partner status gives the airline the opportunity to engage fans and bring them closer to the action throughout the event.

Statistics:

  • The 2011 ICC Cricket World Cup will be played across 13 cities in three countries: India, Sri Lanka, and Bangladesh.
  • The event will last for 43 days.
  • Emirates Airlines has sponsorship rights to all ICC major tournaments, including the 2011 and 2015 ICC Cricket World Cups, ICC Champions Trophy, and ICC World Twenty20.
  • Emirates has sponsored the ICC Cricket World Cup Qualifier, ICC Under-19 World Cup, ICC Intercontinental Cup, and the ICC Women's World Cup.

Sources:

  • Asian Tribune
  • Hindustan Times
  • ICC (International Cricket Council)
  • Emirates Airlines