Emirates Sponsors 2011 ICC Cricket World Cup in South Asia

Strategic Insights -

The 2011 ICC Cricket World Cup commenced on February 22 with India and Bangladesh facing off in Dhaka, Bangladesh. As an ICC Official Partner, Emirates is sponsoring the 10th Cricket World Cup, promising excitement across South Asia. The tournament, which will be played across eight cities in India, three in Sri Lanka, and two in Bangladesh, aims to engage fans through various promotional activities.

Key Takeaways:

  • Emirates is the official sponsor of the 2011 ICC Cricket World Cup, providing promotional offerings to fans across the three host countries: India, Bangladesh, and Sri Lanka.
  • The airline will run match day promotions, including its 'Flying Catch?' and 'Upgrade?' initiatives, which will give lucky fans a chance to win Emirates merchandise and experience a premium match experience.
  • Emirates will also run its 'Spot the Fan' competition, where spectators can wave their fan at designated moments to win a chance to be selected by the Cabin Crew to win more prizes.
  • The 43-day event aims to engage cricket enthusiasts through various activities, including interactive games and promotional giveaways.
  • Emirates will operate in various cities across the three host nations, enabling fans to 'Live the Unforgettable' experience offered by the airline.

Statistics:

  • The 2011 ICC Cricket World Cup will be played across eight cities in India, three in Sri Lanka, and two in Bangladesh, totaling 13 host cities (Source: ICCT).
  • The tournament will be held over a period of 43 days, from February 22 to April 2.
  • Emirates will be running its promotional activities in all three host countries: India, Bangladesh, and Sri Lanka.
  • The airline will be distributing Emirates fans to the crowd at selected matches, aiming to engage fans through its 'Spot the Fan' competition.

Sources:

  • Sri Lanka, Feb. 22 -- The 2011 ICC Cricket World Cup kicked off with co-hosts India and Bangladesh facing off at the Sher-e-Bangla National Stadium in Mirpur, Dhaka. Emirates, in its capacity as an ICC Official Partner, is sponsoring the 10th Cricket World Cup as excitement builds across South Asia ahead of what promises to be a spectacular tournament.
  • HT Media Ltd.