Empowering MSMEs for Sustainable Growth in Ghana

Strategic Insights -

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in driving inclusive economic growth and sustainable development in Ghana. According to Adwoa Afriyie Wiafe, Chief Corporate Services and Sustainability Officer at MTN Ghana, these enterprises face significant challenges, including limited resources and overburdened capacities. Despite their contribution to employment, MSMEs require support to enhance productivity, visibility, and growth.

Key Takeaways:

  • MTN Ghana has dedicated 2025 to supporting SMEs through various initiatives, including MTN Adwumapa, SME Plus, and YellowBiz.
  • The company aims to support the integration of digital technology into the growth strategies of at least 70% of participating MSMEs.
  • MTN Ghana is connecting over 100 MSMEs with digital enablers and financial service providers, promoting digital literacy and regulatory awareness.
  • The construction of a $25 million digital hub will support startups, MSMEs, academia, and safety innovation.
  • The Ghana Enterprises Agency, led by Chief Executive Officer Margaret Ansei, has pledged to enhance MSMEs through strategic investment, providing access to finance and targeted support for priority sectors.
  • MSMEs in Ghana contribute 70% to the country's national Gross Domestic Product (GDP).

Statistics:

  • 70% of MSMEs in Ghana are expected to integrate digital technology into their growth strategies by MTN Ghana's initiatives.
  • 100+ MSMEs are being connected with digital enablers and financial service providers by MTN Ghana.
  • $25 million digital hub is being constructed to support startups, MSMEs, academia, and safety innovation.
  • 70% of MSMEs in Ghana contribute to the country's national GDP.

Sources:

  • Wiafe, A. A. (2023, June ). Enhancing MSMES, Connecting Entrepreneurs for Digital and Sustainable Future. World MSME Day.
  • Ansei, M. (2023, June). Strategic Investment to Enhance MSMEs in Ghana. Ghana Enterprises Agency.