Empowering Women Entrepreneurs through Market Analysis and Capacity-Building

Strategic Insights -

The Trade Development Authority of Pakistan (TDAP) and Sialkot Women Chamber of Commerce and Industry collaborated to organize a hands-on training workshop on 'Market Analysis Tools - Trade Map' for women entrepreneurs in Sialkot. The initiative aimed to enhance the export potential of women entrepreneurs by equipping them with practical skills to analyze international markets using the International Trade Centre's (ITC) Trade Map. The workshop was conducted by Ms. Mahina Ghalib, Deputy Director, TDAP, and provided participants with in-depth knowledge on HS Codes and Trade Map functionalities, as well as practical training on identifying export destinations, tracking global trade flows, and assessing market demand.

Key Takeaways:

  • The training workshop, conducted by Ms. Mahina Ghalib, Deputy Director, TDAP, equipped around 30 women entrepreneurs with practical skills to analyze international markets using the International Trade Centre's (ITC) Trade Map.
  • The workshop focused on providing an in-depth exploration of HS Codes and Trade Map functionalities, as well as practical training on identifying export destinations, tracking global trade flows, and assessing market demand.
  • Participants received manuals and resources to deepen their understanding of the platform beyond the session.
  • The interactive nature of the workshop encouraged questions and personalized feedback, ensuring participants walked away with relevant and applicable knowledge.
  • The workshop is part of TDAP's ongoing, targeted capacity-building series for women entrepreneurs.
  • Following the successful trainings in Faisalabad and Sialkot, the next session in this series is scheduled to be held in Lahore.

Statistics:

  • Around 30 women entrepreneurs took part in the training workshop.
  • The training session was conducted by Ms. Mahina Ghalib, Deputy Director, TDAP.
  • The International Trade Centre's (ITC) Trade Map was used as a resource for market intelligence, competitor benchmarking, and export planning.

Sources:

*TDAP, Women Entrepreneur Division, in collaboration with Sialkot Women Chamber of Commerce and Industry, successfully organised a hands-on training workshop on 'Market Analysis Tools - Trade Map' in Sialkot.

*The initiative aimed to strengthen the export potential of women entrepreneurs by equipping them with practical skills to analyze international markets using the International Trade Centre's (ITC) Trade Map.