Enhancing Resilience and Robustness in Tourism Supply Chains

Strategic Insights -

A new study has found that market knowledge enhances resilience and robustness in tourism supply chains, shaping pre- and post-disruption performance. The research, conducted by Kuang-Yu Chang and his team from Overseas Chinese University, integrated the knowledge-based view (KBV) and dynamic capability theory (DCT) to explore the relationship between market knowledge and supply chain resilience. The study examined 415 travel agencies in Taiwan and employed partial least squares-structural equation modeling (PLS-SEM) to analyze the effects of resilience and robustness mediation.

Key Takeaways:

  • Market knowledge enhances resilience and robustness in tourism supply chains, mediating its impact on performance.
  • Resilience fosters proactive crisis response, while robustness ensures stability through supplier diversification and digital integration.
  • The study highlights the anticipatory role of resilience, unlike prior studies that viewed it as reactive.
  • Market analytics, supplier diversification, and scenario-based crisis management can enhance adaptability for travel agencies.
  • Policymakers can develop regulatory frameworks for crisis preparedness and sustainable supply chains, ensuring economic stability and long-term resilience.
  • The research supports sustainable tourism, promoting adaptive, data-driven, and resilient business models in volatile environments.

Statistics:

  • 415 travel agencies in Taiwan were surveyed as part of the research.
  • The study employed PLS-SEM to analyze the effects of resilience and robustness mediation.
  • Market knowledge was found to enhance resilience and robustness, with a significant impact on supply chain performance.

Sources:

  • NewsRx. "Studies from Overseas Chinese University Add New Findings in the Area of Business (Knowledge-based Resilience and Robustness of Travel Agencies In Facing Tourism Supply Chain Disruptions)." Entertainment & Travel, July 26, 2025, p 703.
  • Knowledge-based Resilience and Robustness of Travel Agencies In Facing Tourism Supply Chain Disruptions. Business Process Management Journal, 2025.
  • Emerald Group Publishing Ltd. Business Process Management Journal, Floor 5, Northspring 21-23 Wellington Street, Leeds, W Yorkshire, England, www.emeraldinsight.com, www.emeraldinsight.com/journals.htm?issn=1463-7154.