EPSON Expands Latin American Presence with PC Manufacturing in Brazil

Strategic Insights -

EPSON, a leading global technology manufacturer, announced its intention to manufacture personal computers in Brazil, targeting the Brazilian market and the rest of Latin America. The move is part of the company's commitment to delivering multiple technologies, including personal computers, printers, and scanners, to the region. With this step, EPSON aims to compete effectively in Brazil and leverage its presence in the Mercosur market.

Key Takeaways:

  • EPSON plans to manufacture personal computers in Brazil, targeting the local market and the rest of Latin America.
  • The production is expected to begin in the first quarter of 1996, with a focus on delivering complete solutions to the market.
  • EPSON intends to expand its PC distribution and technical service in Brazil to accommodate end-user requirements in the fast-growing economy.
  • The company offers a range of technology products, including ink jet, laser, and dot matrix printers, as well as color flatbed scanners and portable and desktop computers.
  • EPSON was founded in 1975 and has headquarters in Torrance, California, with an affiliate in Seiko Epson Corp.
  • Epson do Brasil was established in August 1984 and is located in Sao Paulo, Brazil.

Statistics:

  • EPSON expects to begin shipping personal computers in the first quarter of 1996.
  • The company is the leading printer company in Latin America.
  • EPSON offers an extensive array of technology products, including:

+ Ink jet, laser, and dot matrix printers

+ Color flatbed scanners

+ Portable and desktop computers

+ Component and electronic devices for the OEM market

  • Seiko Epson Corp., EPSON's global manufacturer and supplier, was founded in 1975.
  • Epson do Brasil, EPSON's affiliate in Brazil, was established in August 1984.

Sources:

  • BUSINESSWIRE, "EPSON Announces Manufacturing of Personal Computers in Brazil, Targeting Latin American Market," September 26, 1995.