Excite Unveils Customizable Browser for Enhanced User Experience

Strategic Insights -

Excite, Inc. has announced its own free version of Microsoft Internet Explorer 5, allowing users to access Excite's award-winning services directly from their browser. The customized browser, available on Excite's website, enables users to easily navigate to Excite's unique products and services, such as search, mail, and start page, from the browser's navigation bar. This integration aims to simplify the user experience, making it easier for users to take advantage of Excite's services as they browse the internet.

Key Takeaways:

  • The customized browser is a free version of Microsoft Internet Explorer 5, available on Excite's website.
  • Users can access Excite's services, such as search, mail, and start page, directly from the browser's navigation bar.
  • The browser includes pre-loaded "Favorites" (bookmarks), a direct link to Excite Mail and My Excite Start Page, and a customized Windows Media Player with a link to Excite's audio/video search.
  • Excite offers services in ten countries and personalization in four, with a recognized brand by over 50 million Americans.
  • The company has joint ventures with Itochu for Excite Japan, Liberty One for Excite Australia, Telecom Italia for Excite Italy, and a pending joint venture with British Telecom for Excite UK.
  • Excite, Inc. was founded in 1994 and is based in Redwood City, Calif.

Statistics:

  • Over 16 million unique consumers visit Excite's flagship portal services, excite.com and webcrawler.com, monthly.
  • The Excite brand is recognized by over 50 million Americans.
  • Excite offers services in ten countries.
  • The company has joint ventures with Itochu for Excite Japan, Liberty One for Excite Australia, Telecom Italia for Excite Italy, and a pending joint venture with British Telecom for Excite UK.

Sources:

  • EXCITE, INC. announces customized browser for users.
  • PRNewswire, March 18
  • About Excite, Inc.
  • Excite, Inc. investor information