Exclusive Access to Ford's Top-Secret Project: Project Daisy

Strategic Insights -

TLC's new documentary, RIDES: PROJECT DAISY, provides an unprecedented look at the development and unveiling of Ford's latest model car, Project Daisy. With top-secret clearance, the program captures the engineering feats and mystery surrounding the project from design to manufacture. Scheduled to premiere at the Detroit Auto Show on January 4, Project Daisy is expected to rival the iconic status of the Mustang or Thunderbird in American car culture.

Key Takeaways:

  • The documentary RIDES: PROJECT DAISY will air on TLC on Tuesday, January 6, from 9-10 PM ET/PT, after premiering at the Detroit Auto Show on January 4.
  • Project Daisy is a top-secret project codenamed Daisy, which has been in development for an undisclosed period.
  • Ford anticipates Project Daisy will become an iconic model in American car culture, rivaling the status of the Mustang or Thunderbird.
  • The documentary will feature the final DAISY test drive as the car is readied for its unveiling and America meets its newest icon.
  • TLC will air the documentary as part of the RIDES series, which explores the hottest autos of today and yesterday.
  • Sandra Gregory is the executive producer for TLC, and Bud Brutsman is the executive producer for BCII, the producer of RIDES.
  • TLC is the only television network that connects over 93 million viewers in North America to real-life storytelling, including the RIDES series.

Statistics:

  • The documentary RIDES: PROJECT DAISY will premiere at the world-famous Detroit Auto Show on January 4.
  • The show will air on TLC on Tuesday, January 6, from 9-10 PM ET/PT.
  • Ford anticipates Project Daisy will become an iconic model in American car culture, rivaling the status of the Mustang or Thunderbird.
  • TLC has a viewership of over 93 million in North America, making it the only television network to connect its audience through real-life storytelling.
  • The RIDES series will feature the hottest autos of today and yesterday, with Project Daisy being the first installment of the series.

Sources:

  • TLC's press release, dated December 29, 2003
  • Discovery Communications, Inc. website: http://www.discovery.com/
  • TLC website: http://www.tlc.com/
  • BCII production website: http://www.bruvedu.com/