Exclusive Invitation for Southern California Journalists: A Product Showcase and Networking Opportunity

Strategic Insights -

On January 28, 2015, a unique opportunity for press and journalists to gather content for their new product pages and entrepreneurial profiles will be presented at the Loew's Santa Monica hotel. The event, showcasing a curated selection of products and connecting reporters to the entrepreneurs behind them, aims to facilitate targeted PR investment and exposure for consumer-packaged goods. Alyson Dutch, a renowned consumer product PR maven and author, founded Consumer Product Events in 2009, and this year's schedule includes multiple events across various cities.

Key Takeaways:

  • The event, held on January 28, 2015, at the Loew's Santa Monica hotel, will bring together a curated selection of products and reporters, offering a targeted PR investment opportunity for consumer-packaged goods.
  • Consumer Product Events, founded by Alyson Dutch in 2009, hosts multiple events throughout the year in various cities, including Los Angeles, Anaheim, New York City, and others.
  • The events cover over 15 industry categories and offer exposure to the most influential reporters in the field, making them a highly targeted investment for product PR.
  • Products showcased in the event include a range of consumer goods, from luxury Champagne and gourmet cookies to high-end electronics and eco-friendly products.
  • Alyson Dutch, the founder, has a background in PR, having worked with notable clients such as Mumm Champagne, Mrs. Fields Cookies, and the Swatch Boardercross Tour.
  • The event is a one-day opportunity for press and journalists to gather content for their new product pages and entrepreneurial profiles.

Statistics:

  • The event will take place on January 28, 2015, from 2 p.m. to 7 p.m. at the Loew's Santa Monica hotel (1700 Ocean Avenue, Santa Monica, CA 90401).
  • Alyson Dutch founded Consumer Product Events in 2009.
  • The events cover more than 15 industry categories, including consumer-packaged goods, luxury items, and eco-friendly products.
  • The most influential reporters in the field will be in attendance, offering targeted exposure for products.
  • Consumer Product Events hosts multiple events throughout the year in various cities, including Los Angeles, Anaheim, New York City, and others.

Sources:

  • PR Newswire, "Celebrity Favored Products Including Real Gold Tats, Electric Bikes, Cashmere Designer iPhone Clutches" (January 23, 2015)
  • Consumer Product Events, Official Website (undated)