eXstatic Software Revolutionizes Emarketing with Scalable, Flexible Solutions

Strategic Insights -

eXstatic Software, a subsidiary of Exchange Applications, Inc., has formally launched its new emarketing subsidiary, providing web-based customer communications solutions. Since its inception, eXstatic Software has signed three major customers: Citigroup, drugstore.com, and theglobe.com. Dan Haley, chief operating officer of eXstatic Software, reports that market reception of its eponymous software has been extremely strong, with a unique solution meeting the pent-up demand for a field-tested solution.

Key Takeaways:

  • eXstatic Software enables businesses to plan, create, and execute highly personalized, permission-based email communications based on customer profiles, improving the relevancy of email communications and strengthening customer relationships.
  • In Q3, eXstatic hosted more than 100 million outbound, personalized emails, with early user Expedia.com reporting a significant increase in response rates and revenues from emarketing.
  • Market trends driving the rapid adoption of emarketing solutions include high response rates (up to 18%), speed (allowing rapid assessment of message effectiveness), and lower costs (email: $0.01-0.25 vs. snail mail: $1.00-2.00; phone: $5.00 or more).
  • eXstatic Software is the only vendor that has handled nearly one billion personalized emails and over 200 million inbound responses, providing a path from web CRM to enterprise CRM.
  • Version 1.0 of eXstatic software is available now, with enhancements including support for dynamic, trackable URLs expected to ship in Q4 1999.

Statistics:

  • eXstatic Software has signed three major customers since its inception: Citigroup, drugstore.com, and theglobe.com.
  • In Q3, eXstatic hosted more than 100 million outbound, personalized emails.
  • eXstatic Messaging is in production at several major dot-coms, generating nearly one billion personalized emails and handling over 200 million inbound responses.
  • Email response rates can exceed 18%, compared to 2% for snail mail and 0.5% for banner ads.
  • The cost for email is $0.01-0.25, compared to $1.00-2.00 for snail mail and $5.00 or more for a phone call.

Sources:

  • Business Wire (Oct. 18, 1999)
  • eXstatic Software
  • Exchange Applications, Inc.
  • TheGlobe.com
  • Expedia.com