Facebook's Super Bowl XLIX: A Record-Breaking Social Media Phenomenon

Strategic Insights -

A record 65 million people engaged with Facebook during Super Bowl XLIX, an increase of 15 million from the previous year. The New England Patriots' 28-24 win over the Seattle Seahawks sparked a global conversation on the social networking site, with women aged 25-34 being the most active demographic. Ireland was among the top five countries discussing the game on Facebook.

Key Takeaways:

  • The Super Bowl generated 265 million interactions on Facebook, surpassing the 2014 record of 50 million people.
  • Women aged 25-34 were the most active demographic on Facebook during the Super Bowl, accounting for a significant portion of the online conversation.
  • The New England Patriots' win was the most talked-about moment on Facebook, with 1.36 million people per minute engaging with the news.
  • The top five states with the highest level of conversation on Facebook were New Hampshire, Rhode Island, Maine, Massachusetts, and Washington.
  • The top five countries discussing the Super Bowl on Facebook were the US, Canada, Mexico, Australia, and Ireland.
  • The most mentioned players on Facebook were Tom Brady, Marshawn Lynch, Russell Wilson, Rob Gronkowski, and Malcolm Butler.
  • Katy Perry's "Firework" halftime show finale reached 1.02 million people per minute on Facebook.

Statistics:

  • 65 million people engaged with Facebook during Super Bowl XLIX, an increase of 15 million from the previous year.
  • 265 million interactions took place on Facebook during the Super Bowl.
  • 1.36 million people per minute engaged with the news of the New England Patriots' win.
  • 1.02 million people per minute watched Katy Perry's "Firework" halftime show finale on Facebook.
  • 701,000 people per minute participated in the conversation around Russell Wilson's touchdown pass with Doug Baldwin.
  • 676,000 people per minute discussed Malcolm Butler's game-deciding interception on the goal line.
  • 656,000 people per minute participated in the conversation around Jermaine Kearse's catch late in the fourth quarter.

Sources:

  • "Facebook: 65 million people post about Super Bowl XLIX" (Social Media Today, [no date])
  • "65 million people talk about Super Bowl XLIX on Facebook" (The Next Web, [no date])
  • READ MORE: 7 things we learned from the Super Bowl (The Guardian, Sunday 1 February 2015, 10:30 PM EST)