Famtour Experience Brasil: Strengthening International Promotion of Authentic Brazilian Experiences

Strategic Insights -

From July 25th to August 1st, the cities of Sao Raimundo Nonato (PI) and Petrolina (PE) will host the Famtour Experience Brasil, a tourism event aiming to promote authentic Brazilian experiences, focusing on culture, nature, sustainability, and gastronomy. The event is sponsored by Embratur and supported by state governments, including the State of Piaui, and features tour operators and travel agents from France. The FAM tour will take participants to Serra da Capivara National Park, a UNESCO World Heritage Site, and the Sao Francisco Valley, where they will enjoy unique experiences, including trail visits, archaeological site visits, and immersion in local culture.

Key Takeaways:

  • The Famtour Experience Brasil aims to strengthen the international promotion of authentic Brazilian experiences, focusing on culture, nature, sustainability, and gastronomy.
  • The event is sponsored by Embratur and supported by state governments, including the State of Piaui.
  • The French market ranks 6th in the ranking of tourist originators to Brazil in 2024, with over 208,000 registered visitors as of November.
  • The French demonstrate a strong interest in cultural tourism (27.8%), nature (26.7%), and sun and beach (23.3%), in addition to a high spending pattern.
  • Authentic experiences, such as gastronomy, art, and biodiversity, are important differentiators for the French market.
  • The FAM tour will take participants to Serra da Capivara National Park, a UNESCO World Heritage Site, and the Sao Francisco Valley, where they will enjoy unique experiences, including trail visits, archaeological site visits, and immersion in local culture.
  • The event aims to promote the marketing of Brazilian experiences with international tour operators and agencies.
  • Embratur's FAM tours have effectively expanded international flights, mapped new tourist routes, and created commercial opportunities.
  • The initiative aims to facilitate contact with local suppliers, strengthening the tourism chain, and evaluate and adjust tourism products, making them more competitive in the international market.

Statistics:

  • The French market ranks 6th in the ranking of tourist originators to Brazil in 2024.
  • Over 208,000 French visitors have registered to visit Brazil as of November.
  • 27.8% of French visitors are interested in cultural tourism.
  • 26.7% of French visitors are interested in nature tourism.
  • 23.3% of French visitors are interested in sun and beach tourism.
  • French visitors have a high spending pattern.

Sources:

  • Embratur
  • State Government of Piaui
  • Tourism Secretary Daniel Oliveira
  • Piaui Government Website (https://www.pi.gov.br/famtour-experience-brasil-levara-operadores-franceses-a-serra-da-capivara-para-vivencia-imersiva-no-turismo-cultural-e-de-natureza/)