Floathe Johnson Selected to Provide Advertising Services for Blue Cross of Washington and Alaska

Strategic Insights -

Floathe Johnson, a leading advertising and public relations agency, has been chosen to provide advertising services for Blue Cross of Washington and Alaska, a major health care services provider in the Pacific Northwest. The agency will focus on creating a strong corporate identity for Blue Cross, highlighting its leadership and commitment to providing high-quality products and services. With a client base of over 600,000 people in four states, Blue Cross requires a robust marketing strategy to stand out in consumers' minds.

Key Takeaways:

  • Floathe Johnson will create an innovative campaign for Blue Cross of Washington and Alaska to communicate its leadership and commitment to quality products and services.
  • The agency will focus on humanizing the benefits of technology to help clients create leading brands, companies, and products.
  • Blue Cross of Washington and Alaska has a client base of over 600,000 people in Alaska, Idaho, Oregon, and Washington.
  • Floathe Johnson has branch operations in Boise, Idaho, and London, England, in addition to its headquarters in Kirkland, Washington.
  • The agency has a philosophy of working with clients who provide products or services with a real human benefit, making Blue Cross of Washington and Alaska a perfect fit.
  • Maury Floathe, Agency President, is delighted with the account win, citing Blue Cross as a prime example of a client with a real human benefit.
  • Jack McRae, senior vice president of public affairs at Blue Cross, emphasized the importance of creating a strong corporate identity in the face of massive change in the health care industry.

Statistics:

  • Blue Cross of Washington and Alaska serves over 600,000 people in four states.
  • Floathe Johnson has a presence in three locations: Kirkland, Washington; Boise, Idaho; and London, England.
  • The agency specializes in humanizing the benefits of technology to help clients create leading brands, companies, and products.

Sources:

  • "Floathe Johnson Selected to Provide Advertising Services for Blue Cross of Washington and Alaska." PRNewswire, 19 June 1995.