"Flood Control Safety" Campaign Goes Viral in Tianjin

Strategic Insights -

A joint campaign created by the Nankai District Emergency Management Bureau of Tianjin, the District Culture and Tourism Bureau, the District Media Integration Center, and other units has gained widespread attention for its engaging approach to flood safety education. The campaign, which has been promoted by the Municipal Emergency Management Bureau and the National Emergency Management Department, features a crosstalk performance by Xie Dong and Wang Rui, known as "Old Town Xiaoliyuan," and has cleverly integrated flood prevention knowledge into catchy lyrics.

Key Takeaways:

  • The campaign, titled "How Much Do You Know About Flood Control Safety," was created and recorded by the Nankai District Emergency Management Bureau, the District Culture and Tourism Bureau, the District Media Integration Center, and other units.
  • The campaign has been promoted by the Municipal Emergency Management Bureau and the National Emergency Management Department.
  • The campaign features a crosstalk performance by Xie Dong and Wang Rui from the Old Town Xiaoliyuan.
  • The work has catchy language and easy-to-understand content, cleverly integrating flood prevention knowledge into the lyrics.
  • The campaign aims to build a solid safety line during the flood season in a "down-to-earth" way.
  • Community residents have been discussing the campaign, and it has become a "flood control safety textbook" among them.
  • Meng Xiangyu, a resident of Ningfuli Community, stated that the campaign's key points, such as "Be careful when heavy rains come, and avoid holes and wells," are remembered by the whole family and shared with relatives and friends.

Statistics:

  • Date of the campaign's promotion: July 17.
  • Platforms where the campaign was pushed: The entire network.
  • Units involved in the campaign's creation: Nankai District Emergency Management Bureau, the District Culture and Tourism Bureau, the District Media Integration Center, and other units.
  • Initiatives integrated into the campaign: Pre-flood prevention and preparation, travel avoidance in the rain, and self-rescue in emergencies.

Sources:

  • TJNK.gov.cn (Nankai District People's Government)

- Nankai District People's Government NJQZF/XXDT856/bmdt/202507/t20250717_6982275.html