Food Lion Launches Campaign to Support Hurricane Katrina Relief Efforts

Strategic Insights -

Food Lion, a subsidiary of Delhaize Group, is partnering with the American Red Cross to support disaster relief efforts in the aftermath of Hurricane Katrina. From September 1 to September 24, all 1,220 Food Lion stores will offer customers the opportunity to make donations to the American Red Cross Disaster Relief Fund at checkout. The funds raised will provide essential assistance, including food, shelter, counseling, and more, to thousands of disaster victims across the country.

Key Takeaways:

  • Food Lion is kicking off a campaign to support the American Red Cross Disaster Relief Fund, with all 1,220 stores participating.
  • Customers can make donations at checkout in any amount they choose, with donations appearing on their grocery receipts for tax records.
  • In-store Red Cross posters will inform and remind customers of the campaign, which runs through September 24.
  • Food Lion and its employees are pooling resources to send a truckload of bottled drinking water to the Gulf Coast.
  • Food Lion employees and the company are contributing money to purchase the drinking water.
  • Food Lion operates more than 1,200 stores and employs approximately 70,000 associates in 11 Southeast and Mid-Atlantic states.
  • Food Lion stores offer more than 28,000 different products.
  • The American Red Cross Disaster Relief Fund provides vital assistance to disaster victims, including those affected by Hurricane Katrina.

Statistics:

  • 1,220 Food Lion stores will participate in the campaign to support the American Red Cross Disaster Relief Fund.
  • The campaign will run from September 1 to September 24.
  • Food Lion employees and the company are contributing to purchase 1 truckload of bottled drinking water.
  • Food Lion operates in 11 Southeast and Mid-Atlantic states.
  • Food Lion employs approximately 70,000 associates.
  • Food Lion stores offer more than 28,000 different products.

Sources:

  • "Food Lion Kicks Off Campaign to Help Disaster Victims of Hurricane Katrina." PRNewswire, August 31.
  • American Red Cross. For more information, call 1-800-HELP NOW.