Ford Dominates US Truck Market in 1995

Strategic Insights -

In a record-breaking year for the company, Ford and its Lincoln-Mercury dealers delivered a total of 2,066,033 trucks during calendar 1995, surpassing the previous peak by 133,768 units and propelling Ford to the top spot in the US truck sales market for the first time since 1970. The Ford F-Series pickup reigned as the country's most popular vehicle for the 14th consecutive year, with sales reaching 691,452 units and a 45,413 increase from the previous year.

Key Takeaways:

  • Ford delivered a record total of 2,066,033 trucks in 1995, surpassing the previous peak by 133,768 units.
  • Ford's F-Series pickup led the market for the 14th consecutive year, with sales reaching 691,452 units and a 45,413 increase from the previous year.
  • Ford Explorer sales in 1995 skyrocketed to 395,227 units, a 43 percent increase over 1994 and a new annual record.
  • Ford Ranger led the compact pickup segment for the ninth year in a row, while the Ford Taurus remained the top-selling car in the US for four consecutive years.
  • Ford's Contour and Mercury Mystique, introduced in 1994, sold 236,823 units in their first full year, outperforming their Japanese and domestic competitors.
  • Sales of the all-new Lincoln Continental increased by 27 percent in the luxury car market segment.

Statistics:

  • 2,066,033: Total trucks delivered by Ford and Lincoln-Mercury dealers in 1995.
  • 133,768: Increase in truck sales from the previous year.
  • 691,452: Ford F-Series pickup sales in 1995, a 45,413 increase from the previous year.
  • 395,227: Ford Explorer sales in 1995, a 43 percent increase over 1994.
  • 14: Consecutive years the Ford F-Series pickup has led the market.
  • 1996: Year in which Ford expected year-to-year comparisons to become more meaningful.
  • 236,823: Sales of the Ford Contour and Mercury Mystique in their first full year.
  • 89,000: Units by which Ford's Contour and Mercury Mystique outsold their Japanese competitor.
  • 100,000: Units by which Ford's Contour and Mercury Mystique eclipsed domestic contenders.
  • 27: Percent increase in sales of the Lincoln Continental in the luxury car market segment.

Sources:

  • Ford Motor Company (no date)
  • "Ford Surpasses Chevrolet in 1995 Truck Sales." Detroit Free Press, January 4, 1996.