Ford Launches First Multinational Car Designed Specifically for India

Strategic Insights -

Ford Motor Company marked a significant milestone with the launch of the Ford IKON, a car designed specifically for India. The IKON's production began at Ford's new state-of-the-art plant in Maraimalai Nagar, India, with Jacques Nasser, president and CEO of Ford Motor Company, driving the first IKON off the assembly line. The IKON is a testament to Ford's commitment to India, where it aims to be a global leader in the auto industry. With features such as stiffer suspension, back seat luxuries, and a focus on environmental friendliness, the IKON is poised to meet the needs of Indian consumers.

Key Takeaways:

  • The Ford IKON is the first multinational car specifically designed for India, marking a significant milestone for Ford Motor Company.
  • The IKON features stiffer suspension to handle India's tough roads, back seat luxuries including added roominess and an additional vent dedicated to the back, and best-in-class headroom for turbans.
  • The car boasts large door openings providing easy access for women in saris, demonstrating Ford's attention to the unique needs of Indian consumers.
  • The Ford IKON is designed to be environmentally friendly, with 85 percent recyclability and Euro II compliance, surpassing government mandates.
  • To enhance customer satisfaction, Ford India is offering Quality Care at all dealerships, including a 24-hour help line and extended service hours, making India the second market in the world to offer this service.
  • A new Web site, http://www.india.ford.com , allows consumers to check out the new car, contact Ford, chat with an executive, and book a test drive online.

Statistics:

  • 85% recyclability of the Ford IKON.
  • Euro II compliance for all IKON models, surpassing government mandates.
  • The IKON has best-in-class headroom for turbans, providing comfort and convenience for Indian customers.
  • The new Ford India Web site, http://www.india.ford.com , is dedicated to providing customers with a comprehensive online experience.
  • Ford India is offering 24-hour help lines and extended service hours at all dealerships, enhancing customer satisfaction.

Sources:

  • "Ford Motor Company" (NYSE: F)
  • PRNewswire, "Ford Motor Company" (November 22)