Ford Motor Company Selects North Plains Systems Inc.'s TeleScope as Global Digital Asset Management Solution

Strategic Insights -

As part of its ONE Ford initiative, Ford Motor Company has chosen North Plains Systems Inc.'s TeleScope as its global digital asset management solution to streamline the creation and distribution of marketing materials. The new system will help Ford manage, share, and distribute digital media files among its worldwide marketing teams, ensuring global brand consistency and allowing team members to quickly find, share, and collaborate on various digital media files. With over 2000 team members on its North America, Europe, and Asia regional marketing teams, Ford needed a solution that could support its creative and distribution workflows, as well as provide a scalable, distributed hub-and-spoke architecture for high-performance local, regional, and global asset management.

Key Takeaways:

  • Ford Motor Company selected North Plains Systems Inc.'s TeleScope as its global digital asset management solution to manage, share, and distribute digital media files among its worldwide marketing teams.
  • The system will help Ford streamline the creation and distribution of marketing materials, ensuring global brand consistency, and allowing team members to quickly find, share, and collaborate on various digital media files.
  • TeleScope was chosen for its ease of use, ability to support Ford's creative and distribution workflows, and its scalable, distributed hub-and-spoke architecture, which provides high performance for local, regional, and global asset management.
  • With over 2000 team members on its North America, Europe, and Asia regional marketing teams, Ford needed a solution that could support its complex business challenges.
  • The TeleScope platform will help Ford benefit from cost savings through the greater reuse of existing digital media, stronger brand consistency, more efficient global product launches, and enhanced cross-company and cross-agency communication and collaboration.
  • Elena Ford, director of global marketing for Ford Motor Company, stated that the new system will enable marketing teams to securely share assets and promote collaboration, which is critical to the company's success.

Statistics:

  • Ford Motor Company has over 2000 team members on its North America, Europe, and Asia regional marketing teams.
  • The company manufactures or distributes automobiles across six continents and has about 198,000 employees and about 90 plants worldwide.
  • The TeleScope platform is designed to meet the diverse range of rich media needs from small and mid-size businesses and design studios to global enterprises.
  • The platform has a modular architecture and is scalable for various business requirements.
  • Ford's next-generation Ford Focus will be sold in 122 global markets.

Sources:

  • North Plains Systems Inc. press release on Ford Motor Company's selection of TeleScope
  • Journal of Transportation article on Ford's selection of North Plains Systems Inc.'s TeleScope
  • Ford Motor Company press release on its ONE Ford initiative
  • North Plains Systems Inc. website on TeleScope digital asset management platform
  • Ford Motor Company website on its global operations and brands