Ford SYNC Reaches 1 Million Milestone in North American Market

Strategic Insights -

Ford Motor Company President and CEO Alan Mulally delivered a 2010 Ford Fusion Hybrid equipped with the 1 millionth SYNC system to Microsoft CEO Steve Ballmer, marking a significant milestone in the popularity of the in-car communications and entertainment system. Since its debut in 2007 on the Ford Focus, SYNC has gained widespread acceptance, with over 80 percent of Ford vehicles sold in North America featuring the system.

Key Takeaways:

  • Ford SYNC, powered by Microsoft Auto software, has reached 1 million units sold in the North American market.
  • The system has been integrated into over 80 percent of Ford vehicles sold in North America since its debut in 2007 on the Ford Focus.
  • SYNC continues to expand its applications, with new features such as Vehicle Health Report, 911 Assist, and Traffic, Directions, and Information on the way.
  • Ford's latest SYNC application will provide hands-free access to personalized traffic reports, precise driving directions, and up-to-date information, including business listings, news, sports scores, and weather.
  • The 1 millionth SYNC equipped vehicle, a 2010 Ford Fusion Hybrid, is notable for being the most fuel-efficient midsize car in America with a certified 41 mpg rating in the city and 36 mpg on the highway.
  • Ford's commitment to innovation and expansion of SYNC's capabilities is evident in its partnership with Microsoft and other technology partners.
  • SYNC is the result of collaboration between Ford and its technology partners, including Microsoft, to create a fully integrated, voice-activated, in-car communications and entertainment system.

Statistics:

  • 1 million units of SYNC sold in the North American market as of the milestone delivery.
  • 80 percent of Ford vehicles sold in North America equipped with SYNC since 2007.
  • SYNC applications expanded with Vehicle Health Report, 911 Assist, and iPhone integration.
  • 41 mpg city rating and 36 mpg highway rating for the 2010 Ford Fusion Hybrid.
  • 8 mpg city and 2 mpg highway rating difference between the 2010 Ford Fusion Hybrid and the Toyota Camry hybrid.

Sources:

  • "Ford SYNC reaches 1 million milestone as Alan Mulally delivers system to Steve Ballmer," by VerticalNews.com
  • "2010 Ford Fusion Hybrid," Ford Motor Company press release