Freshpet CEO to Exercise Options and Sell Shares under Prearranged Trading Plan

Strategic Insights -

Billy Cyr, Chief Executive Officer of Freshpet, Inc., plans to exercise options granted in 2016 and sell shares to cover the exercise price, taxes, and estate planning needs. Cyr and his family members and trusts intend to adopt prearranged trading plans to sell up to 1,322,737 shares of common stock, representing approximately 2.71% of Freshpet's outstanding shares. These plans will not include any other Freshpet equity beyond the options subject to expiration in 2026. The trading plan is expected to be adopted during the upcoming open trading window and will be in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934.

Key Takeaways:

  • Billy Cyr, CEO of Freshpet, plans to exercise options granted in 2016 and sell shares to cover the exercise price, taxes, and estate planning needs under a prearranged trading plan.
  • Cyr and his family members and trusts will sell up to 1,322,737 shares of common stock, representing approximately 2.71% of Freshpet's outstanding shares.
  • The trading plan will not include any other Freshpet equity beyond the options subject to expiration in 2026.
  • Cyr will continue to hold a sizeable position in Freshpet, including any shares he chooses to retain after exercising the options, totaling at least 350,000 shares.
  • The option expiration date is September 6, 2026, and the company will report its fourth quarter financial results in February 2026.
  • The trading plan is expected to be adopted during the upcoming open trading window in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934.
  • Cyr has never sold a share of Freshpet stock in the past and has acquired shares worth more than $4 million in the open market at today's prices.
  • Freshpet's mission is to elevate pet feeding with fresh food that nourishes all, and the company has a focus on integrity, transparency, and social responsibility.

Statistics:

  • 1,322,737 shares of common stock to be sold by Cyr and his family members and trusts.
  • 2.71% of Freshpet's outstanding shares represented by the sold stock.
  • At least 350,000 shares of Freshpet stock to be retained by Cyr after exercising options.
  • $4 million in open-market value of shares acquired by Cyr.
  • Options to be exercised expire on September 6, 2026.
  • Fourth quarter financial results to be reported by Freshpet in February 2026.

Sources:

  • Globe Newswire, "Freshpet, Inc. Announces Pre-Arranged Trading Plan" (November 3, 2025)
  • Freshpet, Inc. Investor Relations website