FriMi and Mastercard Collaborate to Deliver Valuable Cricket World Cup VIP Experience

Strategic Insights -

FriMi, Sri Lanka's pioneering digital banking experience powered by Nations Trust Bank, in partnership with Mastercard, provided an extraordinary cricket experience for fans during the Cricket World Cup. The initiative, which took place from October 7th to November 9th, included exclusive Cricket World Cup VIP Mastercard Experience Box tickets for the winning FriMians, as well as an exclusive match day experience for Sri Lankan matches. The promotion, which was conducted via FriMi marketing channels, also included a grand draw to win tickets to the Sri Lanka vs. New Zealand match on November 9th, along with air tickets. To qualify, FriMians needed to make transactions worth Rs. 10,000 or more using the FriMi physical or virtual Mastercard debit card.

Key Takeaways:

  • The partnership between FriMi and Mastercard aimed to provide an unforgettable experience for Cricket World Cup fans, with exclusive VIP tickets and match day experiences.
  • A total of 10,000 FriMians participated in the promotion, making transactions worth Rs. 10,000 or more using the FriMi physical or virtual Mastercard debit card.
  • The initiative highlighted the importance of strong partnerships and dedication to customer satisfaction in delivering remarkable outcomes.
  • Randil Boteju, Senior Vice President Digital Banking and Acquisitions of Nations Trust Bank, emphasized the bank's commitment to creating effortless and unforgettable experiences for its customers.
  • Sandun Hapugoda, Country Manager, Sri Lanka and Maldives, Mastercard, highlighted the company's belief in leveraging collaboration to provide unique experiences for its partners, customers, and cardholders.

Statistics:

  • 10,000 FriMians participated in the promotion, making transactions worth Rs. 10,000 or more.
  • The promotion included exclusive Cricket World Cup VIP Mastercard Experience Box tickets for the winningFriMians.
  • 2 exclusive match day experiences were provided for FriMians during the Sri Lankan matches.
  • A grand draw was conducted to win tickets to the Sri Lanka vs. New Zealand match on November 9th, along with air tickets.

Sources:

  • Lanka Puvath
  • ICC Men's Cricket World Cup 2023
  • Nations Trust Bank PLC
  • Mastercard
  • FriMi