FTD Partners with Wal-Mart to Launch Online Flower Shop

Strategic Insights -

FTD, the world's largest floral organization, has partnered with Wal-Mart to launch an online flower shop on Wal-Mart's website. This strategic partnership will feature an FTD-branded flower shop on the Wal-Mart On-Line site, offering a wide range of arrangements, flowers, gourmet food items, and gift-giving solutions. FTD will provide merchandising support and fulfill floral orders through its international network of over 54,000 affiliated florists. The partnership aims to tap into Wal-Mart's vast customer base, providing a convenient and timesaving shopping experience for online customers.

Key Takeaways:

  • FTD has partnered with Wal-Mart to launch an online flower shop on the retail giant's website.
  • The FTD-branded flower shop will feature a wide range of arrangements, flowers, gourmet food items, and gift-giving solutions.
  • FTD will provide merchandising support and fulfill floral orders through its international network of over 54,000 affiliated florists.
  • The partnership aims to tap into Wal-Mart's customer base, providing a convenient and timesaving shopping experience for online customers.
  • Bob Norton, FTD's president and CEO, stated that Wal-Mart's customer base represents an attractive sales channel for FTD.
  • Phil Martz, Wal-Mart's director of On-Line, mentioned that FTD adds a new element of convenience for Wal-Mart On-Line customers, offering quality floral products at everyday low prices.
  • Wal-Mart operates in all 50 states, Argentina, Brazil, Canada, Germany, Mexico, and Puerto Rico, and employs over 700,000 associates in the United States and 100,000 internationally.
  • FTD is the world's largest floral organization, founded by a group of florists in 1910.

Statistics:

  • Over 54,000 FTD-affiliated florists worldwide will fulfill floral orders and provide merchandising support.
  • FTD creates jobs through its nationwide network of florists, linking 21,000 florists in the US and Canada, and more than 54,000 florists internationally in 141 countries.
  • In 1997, Wal-Mart created over 47,000 jobs and invested more than $80 million in charitable and educational organizations through the Wal-Mart Foundation.
  • The company offers a 100% satisfaction guarantee on all orders, providing customers with confidence in their online purchases.
  • Wal-Mart employs over 700,000 associates in the United States and 100,000 internationally, with operations in 50 US states, Argentina, Brazil, Canada, Germany, Mexico, and Puerto Rico, as well as China and Indonesia.

Sources:

  • PR Newswire (February 9, 1998) - FTD Partners with Wal-Mart to Launch Online Flower Shop
  • FTD (www.ftd.com) - About FTD
  • Wal-Mart (www.wal-mart.com) - About Wal-Mart