Fuzhou: Jinjiang City of Fujian Province Leveraging Industry-Education Integration to Globalize Local Brands

Strategic Insights -

Quanzhou Vocational and Technical University has emerged as a key player in promoting local brands globally through its innovative approach to industry-education integration. By establishing eight major professional groups, co-building industrial colleges with leading enterprises, and fostering international exchanges, the university has cultivated a large number of compound talents equipped to navigate both the industry and international markets. One such graduate, Chen Jun, has achieved significant success in the live broadcast industry, illustrating the university's effectiveness in nurturing industry-ready talent.

Key Takeaways:

  • Quanzhou Vocational and Technical University has established eight major professional groups to connect with local industries, promoting industry-education integration.
  • The university has co-built industrial colleges with leading enterprises such as Anta and Lilang, and laid out educational cooperation in countries along the "Belt and Road".
  • Chen Jun, a graduate of Quanzhou Vocational and Technical University, achieved success in the live broadcast industry by leveraging skills gained from campus practical and theoretical courses, military experience, and internship opportunities.
  • The university has achieved a deep integration of the education chain, talent chain, industrial chain, and innovation chain through its industry-partner model.
  • Close cooperative relations have been established with well-known Jinjiang companies, including Anta and Lilang, to customize talent training programs and enhance industry readiness.
  • Chen Jun's growth story illustrates the effectiveness of the "Industry Partner University" education concept in preparing students for the global market.
  • The university's model has the potential to cultivate more young forces with the quality and warmth of Jinjiang manufacturing, contributing to the globalization of local brands.

Statistics:

  • In recent years, Quanzhou Vocational and Technical University has established eight major professional groups to connect with local industries.
  • The university has co-built industrial colleges with eight leading enterprises, including Anta and Lilang.
  • Chen Jun served in the army for two years before starting his internship at Lilang in 2022.
  • The company plans to start some overseas e-commerce business soon, with physical stores and counters already opened in Malaysia and Kuala Lumpur.
  • Quanzhou Vocational and Technical University has achieved close cooperative relations with many well-known Jinjiang companies, including Anta and Lilang.

Sources:

  • Jinjiang Government Website (https://www.jinjiang.gov.cn/xxgk/jjyw/202507/t20250717_3190899.htm)