Galaxy Foods Partners with Pepsi-Cola Co. to Launch Low-Fat Combo Meal

Strategic Insights -

Galaxy Foods Co. has partnered with Pepsi-Cola Co. and a major pizza chain to introduce a low-fat combo meal, featuring a slice of Veggie Pizza made with Galaxy's low-fat mozzarella, a healthy salad, and topped with Diet Pepsi. The combo meal is set to be available in late Spring at restaurants across the country, catering to the growing demand for healthier dining options. According to a recent consumer marketing test, 44% of consumers would visit the restaurant more frequently now that the low-fat Veggie Pizza is being offered, increasing to 50% for consumers over the age of 35.

Key Takeaways:

  • Galaxy Foods Co. has joined forces with Pepsi-Cola Co. and a major pizza chain to launch a low-fat combo meal, featuring a slice of Veggie Pizza made with Galaxy's low-fat mozzarella, a healthy salad, and topped with Diet Pepsi.
  • The combo meal is set to be available in late Spring at restaurants across the country, targeting the growing demand for healthier dining options.
  • A recent consumer marketing test showed that 44% of consumers would visit the restaurant more frequently now that the low-fat Veggie Pizza is being offered, increasing to 50% for consumers over the age of 35.
  • The introduction of the low-fat combo meal complements the success of the national roll-out of the new formagg low-fat Veggie Pizza.
  • Angelo S. Morini, president of Galaxy Foods, believes the combo meal builds on the dynamic trend in the industry to offer consumers great tasting healthier alternatives.
  • Over the next several months, Galaxy Foods will work with its partners to expand the Veggie Pizza Combo Meal to all segments of foodservice, including universities, schools, hospitals, institutions, and corporate cafeterias.
  • Joe Juliano, vice president of Prestige Accounts at Pepsi-Cola Co., stated that adding Diet Pepsi to the Veggie Pizza Combo Meal completes the package and will connect with consumers in a meaningful way.
  • Galaxy Foods is a leading producer of healthy cheese and dairy-related products for the retail and foodservice markets, with brand names including Formagg, Veggie Slices, Soyco, Soymage, Lite Bakery, and Wholesome Valley.

Statistics:

  • 44% of consumers would visit the restaurant more frequently now that the low-fat Veggie Pizza is being offered, as per a recent consumer marketing test.
  • This percentage increases to 50% for consumers over the age of 35.
  • Galaxy Foods has a long history of producing healthy cheese and dairy-related products, with brand names including Formagg, Veggie Slices, Soyco, Soymage, Lite Bakery, and Wholesome Valley.

Sources:

  • Business Wire, February 20, 1998
  • Research Magazine, February issue (distributed to over 90,000 stockbrokers and analysts nationwide)
  • Galaxy Foods Co. investor relations department (407/855-5500, ext. 105)